TRMN505: Strategic Tourism Marketing
Examines the current and pragmatic aspects of the strategic marketing and planning of tourism. The impact of experiential vs. traditional marketing methods is analysed along with the implications in formulating, implementing, and evaluating corporate and destination strategies. Customer profiling and traditional and e-distribution channels are investigated including images, messages and with a lens to optimize limited resources. Students will challenge current assumptions and reflect on their own practice and experience as they make decisions on how to effectively connect with tourism products, destinations, and evolving customer expectations.
General Studies Offerings
General studies courses may be eligible for internal transfer credit into their related programs.
|Start Date||End Date||Tuition (Domestic)||Delivery|
|January 4, 2021||March 19, 2021||TBD||On Campus|
|September 21, 2021||December 17, 2021||TBD||On Campus|
|June 20, 2022||August 28, 2022||TBD||Online|