TRMN505: Strategic Tourism Marketing

Course at a glance

Next Start Date

January 4, 2021

Subject Level

Graduate

Course Description

Examines the current and pragmatic aspects of the strategic marketing and planning of tourism. The impact of experiential vs. traditional marketing methods is analysed along with the implications in formulating, implementing, and evaluating corporate and destination strategies. Customer profiling and traditional and e-distribution channels are investigated including images, messages and with a lens to optimize limited resources. Students will challenge current assumptions and reflect on their own practice and experience as they make decisions on how to effectively connect with tourism products, destinations, and evolving customer expectations.

Course Credits

  • 3.00

General Studies Offerings

General studies courses may be eligible for internal transfer credit into their related programs.

Start Date End Date Tuition (Domestic) Delivery
January 4, 2021 March 19, 2021 TBD On Campus
September 21, 2021 December 17, 2021 TBD On Campus
June 20, 2022 August 28, 2022 TBD Online