IHMN413: Destination Management and Marketing
Course at a glance
Next Start Date
September 14, 2020
Subject Level
Undergraduate
Course Description
Analyses the role, structure, and policies of destination and marketing management organizations at the local, regional, and national levels. Assesses and evaluates stakeholder and infrastructure issues in creating a sustainable tourism destination. Reviews international marketing concepts, and builds capabilities for research and interpretation of data. Addresses the motivations of tourists in the selection of destinations.
Course Credits
- 3.00
General Studies Offerings
General studies courses may be eligible for internal transfer credit into their related programs.
| Start Date | End Date | Tuition (Domestic) | Delivery |
|---|---|---|---|
| September 14, 2020 | December 11, 2020 | TBD | On Campus |
| September 13, 2021 | December 17, 2021 | TBD | On Campus |