Bio (Geoffrey Bird)

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Geoffrey Bird




Tourism and Hospitality Management, Continuing Studies


Dr. Geoffrey Bird is a Professor in the School of Tourism and Hospitality Management at Royal Roads University, Victoria, British Columbia, Canada. He has taught a range of courses related to subjects such as culture and heritage tourism, globalization, sustainability, ethics, product development, field research.  He has held a range of administrative positions including School Director and Program Head.  Geoff is also the Project Lead of the War Heritage Research Initiative that has involved the production of over 30 short documentaries and various commemorative projects. His research also includes poverty alleviation, sustainability, strategic planning and education design.


Geoffrey Bird has over 30 years of experience in education in tourism, sustainability, and heritage. He has held various positions with the provincial and federal governments, as an entrepreneur and as a consultant, as a naval officer, and as a heritage interpreter at the Canadian National Memorial at Vimy Ridge, France. He has lived and worked in a number of countries in Southeast Asia, Europe and across Canada. His primary research interest involves film-making involving war heritage.   


Ph.D. – Anthropology from University of Brighton, UK (2011).

Master of Science (MSc) in Training from University of Leicester, UK (1998).

Honour’s Bachelor of Arts, International Development (specializing in African Studies), with Honour's Minor in French Literature from University of Guelph, Ontario (1990)


  • Virtual Exhibit: A moral awakening. Uranium mining, the Manhattan Project and the Sahtu Deline NWT. Documentary. (2020).  ​
  • Legacy of Canada’s Role in Atomic Bomb is Felt by Northern Indigenous Community. The Conversation. Republished 9 times. (August, 2020). ​
  • Globalization and Tourism. In Introduction to Tourism and Hospitality in BC. With E. Thomlinson (2020).  ​
  • Canada’s dream shall be of them: Canadian epitaphs of the Great War. Book Review. First World War Studies, (Nov, 2020),  
  • Home front in focus. In Canada’s History, June-July 2019, p.17.
  • Remembering well? Canada and the Great War centenary. For 1914-1918-online. International Encyclopedia of the First World War. Free University of Berlin (2019).
  • A matter of life and death: Tourism as sensual remembrance. In Tourism and embodiment, pp. 116-131. Abingdon: Routledge. With Leighton, H., & McLean, A. (2019).
  • War memories across Canada. Episode 3 (2019).Documentary writer, director and producer
  • Finding the Passion: Toward a unified vision for BC's tourism industry. Discussion paper based on the ‘Original Leaders 2.0’ Forum, 2017. With Thomlinson, E. (2018).
  • Heritage and Royal Roads University: Supporting the mandate and fostering our identity. (2018).  
  • Voicing Contested Histories. Creating opportunities to foster diversity, inclusion and reconciliation. Final report (2018).   
  • Marketing dark heritage: Building brands, myth-making and social marketing. In Stone, P.R., Hartmann, R., Seaton., T., Sharpley, R,. & White, L. (Eds) The Palgrave MacMillan Handbook of Dark Tourism Studies. London: Palgrave Macmillian, pp.646-665.  With Westcott, M., & Thiesen, N. (2018).
  • Commonwealth War Memory Pilot Project North America: Assessment. Funded by Commonwealth War Graves Commission and Valour Canada. With Charlebois, K. (2017).
  • War Memories across Canada. Sites of the First and Second World War. Documentary: writer, director and producer (2016). Two episodes, 27 vignettes bilingual, with education conversation kits. Canadian Heritage Commemoration Fund, Government of Canada, and Parks Canada.   

Sites of the First World War

  • ‘Soldier Factory.’ Valcartier, PQ
  • ‘Training Polish Soldiers.’ Niagara-on-the-Lake, and Ottawa, ON
  • ‘Dominion Arsenal.’ Quebec, PQ
  • ‘The Sniper from Rigolet.’ Rigolot LB
  • ‘Heart of the Nation.’ Ottawa, ON
  • ‘The Day They Marched to War.’ St. John, NB
  • ‘Internment.’ Banff and sites in SK
  • ‘War Horses.’ Bar U Ranch, AB
  • ‘Chinese Labour Corps.’ William Head Institution, Metchosin, BC
  • ‘The Explosion.’ Halifax, NS
  • ‘War Trophies.’ Sites in PEI


Sites of the Second World War

  • ‘A Name on a Memorial.’ Victoria, BC, Halifax, NS, Gaspé, PQ, Gatineau, PQ
  • ‘Canadian Women’s Army Corps.’ Calgary, AB
  • ‘The Great Equalizer.’ Batoche, SK
  • ‘Machines of the Air War.’ Nanton AB & Gatineau, PQ
  • ‘The Legion.’ Prince Albert, SK
  • ‘Mobilizing for War’ – St Catherine’s, ON
  • ‘Where the Decisions were Made’-  Ottawa, ON
  • ‘Coast Defence’ – Victoria, BC
  • ‘Japanese Canadian Internment’ – Vancouver, BC
  • ‘Aerodrome of Democracy’  - Brandon, MN
  • ‘April 28-29, 1944’ – HMCS Haida, Hamilton, ON
  •  ‘Conscientious Objectors’ – Saskatoon, SK
  • ‘PoW Camp’ – Riding Mountain National Park, MN
  •  ‘Next Steps to Win the War’ – Quebec City, PQ
  • ‘The Longest Battle’ – Halifax, NS St John’s NF
  • ‘Remembering the Holocaust’ –Victoria, BC
  • Guardians of remembrance: Managing and interpreting D-Day’s sites of memory.  Abingdon: Routledge. With Reeves, K., Claxton, S. (eds.) (2016).  
    • with Reeves, K., Claxton, S. ‘Introduction: From landing beach to World Heritage Site: Legacy and heritage of D-Day.’ pp. 1-16
    • with Thiesen, N. & Worthington, M. ‘The D-Day Commemoration Committee and its contribution to commemoration.’ pp. 19-32.
    • with Worthington, M. & Thiesen, N. ‘The Memorial Pegasus Museum.pp. 103-115.
    • Battlefield events: Landscape, commemoration and heritage.  Abingdon: Routledge. With Reeves, K., James, L., Stichelbaut, B. & Bourgeois, J. (eds.) (2016). 
      •  ‘Introduction: Landscape, commemoration and heritage.’ With Reeves, K., James, L., Stichelbaut, B. & Bourgeois, J.
      • Landscape, Soundscape and Youth: Memorable moments at the 90th Commemoration of the Battle of Vimy Ridge, 2007.’ 
      • BC Heritage Tourism Alliance review and recommendations. For Heritage BC and BC Museums Association. With Fast, B. (2016).
  • Cruise ship tour packaging feasibility study.  For Fort Rodd Hill National Historic Site, Parks Canada.  $6,000 project. With Thomlinson, E., & Fagan, C. (2015).
  • Back to the big picture: Tourism and globalization.’ In Westcott, M., Introduction to tourism and hospitality. BC Campus. With Thomlinson, E. (2015).
  • Educational tourism marketing strategy for the West Coast. Consulting project for West Coast Aquatic Management Association. With Loucks, L., Thicke, C. & White, B. (2014).
  •  (Railway heritage and tourism: Global perspectives Channel View Publications. with Conlin, M. (eds.) (2014).
    •  ‘Railway heritage and tourism: Themes, issues and trends.’ pp. 3-16. with Conlin, M.
    •  ‘No terminus in sight:  New horizons for heritage railways.’ pp. 281-290. Woth Conlin, M.
  • Community-based tourism development in Thai Nguyen, Vietnam. Next steps.  Federation of Canadian Municipalities Project, 2013. With Anh, N. (2013).
  • ‘Place identities in the Normandy landscape of war: touring the Canadian sites of memory,’ in Frew, E. & White, L., Dark Tourism and place identity: Managing and interpreting dark places. Routledge, pp.167-186 (2013).
  • Tourism, remembrance and the landscape of war, University of Brighton. PhD thesis (2011).
  • Narrative report for community based tourism training project in Vietnam, 2002-2008, for Association of Canadian Community Colleges (2008).
  • Community-based tourism training textbook, Vietnam CBT Project, 2008, for Hanoi Open University.  With Anh, N., & Carnovale, C.(2008).
  • Community Tourism Champions, development and test delivery of workshop and training manual, Western Diversification Project, 2005. $25,000 project. With Hood, T., White, B. (2005).
  • Hospitality and tourism graduate provincial inventory analysis, for Go2HR (2004).
  • The Caribbean tourism learning system: Tourism HRD policy recommendations, for Caribbean Tourism Human Resource Council.  With Hood, T. (2002).
  • The tourism sector in British Columbia: Literature review, labour market projections and training gap analysis. Report for the provincial policy committee, Province of British Columbia.  $38,000 project. With Stephenson, M.L. (2002).
  • Green train the trainer program, for Caribbean Alliance for Sustainable Tourism, (2001).  
  • Trained hotel supervisors in sustainable practices throughout Caribbean.
  • Building the workforce for travel and tourism: Global challenges, local solutions (in) Proceedings, Seventh Asia Pacific Tourism Association Conference, Makati City, Philippines. With White, B. (2001).
  • Canadian tourism learning system, Western Canadian experiences and strategies.  Published by the Association of Canadian Community Colleges.  With Hood, T & White, B. (2001).
  • EcoHost: Responsible tourism for frontline staff Training Manual and Workbook for Malaysia, Canadian International Development Agency (2000).
  • Western Canada Provincial Plans for Tourism Learning System Development: Alberta, Saskatchewan, Manitoba, Northwest Territories and Yukon. Tourism Standards Consortium (1998).

Expanded the BC tourism learning system across Western Canada.

Selected Academic and Public Presentations

  • Tourism education in a fragile world. Panel for the Association for Tourism in Higher Education, (December 2020).  
  • Exploring the interdisciplinarity of remembrance: The relationship between tourism and sites of war Memory.  For Centre for Global Studies, University of Victoria (November, 2020).  ​
  • BC Tourism and Build Back Better: An Academic Perspective. For Provincial Tourism Task Force (October, 2020).​
  • War Heritage Research Series. Various presentations related to war heritage, through Professional and Continuing Studies, (2011-2019).
  • Public presentations of the documentaries associated with War Memories across Canada. Victoria, Calgary, Ottawa, (2016-ongoing).
  • Catching the VUCA Wave: The implications of volatility, uncertainty, complexity, and ambiguity on the tourism workplace and on what we teach our students. BC Tourism Educators Conference, Kelowna (2018).
  • The Battle of Vimy Ridge Centenary and advocacy, activism and action: Strategies for remembering well. Alberta Teachers Association Social Studies Conference (October 2016).
  • Visite des champs de bataille et commémoration d'un point de vue ‘anglo-saxon’. Livestreamed presentation for the Rencontres du Tourisme de Mémoire, Paris, France (November 2015).
  • Searching for Traces: Material culture and situating Canadian war heritage in the Ypres Salient. At the Çanakkale/Gallipoli Wars 2015 International Conference. Monash University and Çanakkale Onsekiz Mart University, Cannekale, Turkey (May 2015).
  • Poverty alleviation in Vietnam: A community-based tourism Approach. Guest lecture. School of Oriental and African Studies, University of London, UK, (October 2014).
  • Arromanches:  Interplay of memory, tourism and place, at ‘Globalizing the World: Interplay of Memory, Tourism and Place Conference, Le Chambon-sur-Lignon, France, (September 2014). 
  • The Vimy effect on Canadian youth:  Remembrance and the 90th anniversary pilgrimage of 2007. Veterans Affairs Canada, Vimy Ridge Memorial Park, France, (October 2013).
  • ‘Is it nothing to you’: Tourism, remembrance and landscapes of war.   Guest leture at the School of African and Oriental Studies, University of London (October 2013).
  • The Vimy effect on Canadian youth:  Remembrance and the 90th anniversary pilgrimage of 2007.  At Conflict and Peace Conference, Wageningen, Holland, (October 2013).
  • Touring D-Day: Tourism, remembrance and the landscape of war.  At Conflict and Peace Conference, Wageningen, Holland. (October 2013).
  • Tourism as an act and agent of war remembrance:  World-making in the Normandy landscape of war. Critical Tourism Studies Conference, Sarajevo, Bosnia-Herzegovina, (June 2013).
  • Community-based tourism in Vietnam: Building Capacity. At the Canadian Council for Small Business and Entrepreneurship, Victoria, BC, (May 2013).
  • Remembrance and the Great War: Issues and approaches for the 2014-18 commemorations. At BC Museums Association annual conference. Kamloops, BC, (October 2012).
  • Resonance of remembrance: heritage management approaches and the visitor experience in the Normandy landscape of war. At Landscapes of war: Commemoration strategies and heritage management workshop, hosted by Monash University, Australia and Ghent University, Belgium. Presented in Rome, Italy (Sept 2012).
  • Great teaching and the courage to teach.  BC tourism educator’s conference keynote. Nelson, BC (May 2012).
  • Tourism, Remembrance and the Landscape of War:  The Second World War:  Popular Culture and Cultural Memory. Refereed. University of Brighton (July 2011).
  • Plenary:  Looking Back to Step Forward: a Brief History of the Tourism Learning System. Tourism Educators’ Conference, Kelowna, (May, 2010).