Geoff Archer

Associate professor



Sustainable business


Geoff Archer has been core faculty for entrepreneurship at Royal Roads since 2009. He has been invited to give conference presentations all over the world and has authored numerous academic works on the topics of entrepreneurial thinking, environmental entrepreneurship, experiential learning, microfinance microfranchising, poverty alleviation and sustainable business. 

Archer holds the first utility patent granted to a Royal Roads faculty member.  


As visiting faculty, Archer has taught both entrepreneurship and strategy in the Master of Technopreneurship program at Nanyang Technological University in Singapore and the University of Nottingham’s campus in Ningbo, China. 

Prior to his time at Royal Roads, Archer has also taught at Duke University’s Nicholas School of the Environment, Oregon State University, the University of Oregon and the University of Virginia. 

He has more than 20 years of entrepreneurial and corporate intrapreneurial work experience with ExxonMobil, Hewlett-Packard and Yahoo!, Inc.

Memberships and Committees
  • Past President of the Canadian Council for Small Business & Entrepreneurship 
  • Former SVP of partnerships for the International Council of Small Business 


PhD in Business Administration

Darden Graduate School of Business at the University of Virginia

Master of Business Administration

Cornell’s Johnson Graduate School of Management

Master of Environmental Management

Duke University’s Nicholas School of the Environment

Bachelor of Arts in Public Policy

Duke University’s Terry Sanford Institute


Honorable mention

University of Michigan: NextBillion teaching case competition

Scholarship to attend

USASBE Doctoral Consortium

Newcomb Teaching Award

Oregon State University

Shared ‘Best Idea’ Award

University of Birmingham, UK


Research interest



Sustainable business


Mor, S., Madan, S., Archer, G. and Arvind Ashta. (2020). Survival of the Smallest: A Study of Microenterprises in Haryana, India. Millennial Asia, 1(25)

Singh, S., Archer, G., and Madan, S. (2018). Gender and Entrepreneurial Activities: Microentrepreneurs in rural India, Interdisciplinary Journal of Economics and Business Law, 7(3).

Street, C., Jones, R., Archer, G. & Dibrell, C. (2017) Online Venture Challenge: Developing and Executing A Go-To-Market Strategy with a Real Product Within a Semester. Experiential Entrepreneurship Exercises Journal, 2(3). 

Archer, Geoffrey R. & Jones-Christensen, Lisa. (2011). Entrepreneurial Value Creation Through Green Microfinance. Asian Business & Management Journal10 (331-356). 

Archer, Geoffrey R. and Wolff, John P (2016). “#Write-In 16: A Field Guide to the 100 Most Presidential Americans. New York, NY: Norseman Books

Archer, Geoffrey R., Felix Arndt and Fiona Robinson (2022) “Chapter 6: Value Creation Through Environmental Entrepreneurship” in World Scientific Encyclopedia of Business, Sustainability, Ethics and Entrepreneurship, Vol. 1 Environmental and Social Entrepreneurship. Peter Gianiodis, Maritza Espina & William R. Meek, Eds. World Scientific. 

Archer, Geoffrey R. (2019) “Beyond Adam Smithing It: Foreward to Culture of Learning and Expectation for Well-Being.” Surender Mor, Ed. Bloomsbury Prime. 

Archer, Geoffrey R. (2014). “Making Due with What’s at Hand: Bricolage” in Companion to Entrepreneurship. Ted Baker and Friederike Welter, Eds. Routledge. 

Archer, Geoffrey R. (2013) Contribution to “Chapter 9: Knowing and Believing” in Jones, C. Teaching Entrepreneurship to Postgraduates. Cheltenham, UK · Northampton, MA, USA: Edward Elgar. 

Archer, Geoffrey R. (2013) "Biography of David Filo." In Internet Innovators. Farmington Hills, MI: Gale Cengage.

Archer, Geoffrey R. (2013) "Biography of Tim Koogle." In Internet Innovators. Farmington Hills, MI: Gale Cengage.

Archer, Geoffrey R. & Axe, Jo. (2010). Social media engages online entrepreneurship students. In Higher Education with Social Media. Charles Wankel (Ed.). Palgrave & MacMillan Publishers.

Archer, Geoffrey R., Andrea Larson, Mark White and Jeffrey G. York (2008) Financial Implications of green chemistry. In Innovative Approaches to Global Sustainability. Stoner & Wankel (Eds.). Palgrave & MacMillan Publishers.   

Archer, Geoffrey R., Lois Fearon, Sarah Proctor and Jen Vagg (2013). Mushrooms as a Viable Product for Poverty Alleviation in Tanzania. University of Michigan GlobalLens ID# 1-429-333. Honorable mention in NextBillion competition.   

Larson, Andrea & Archer, Geoffrey R. (2006). SC Johnson’s Green List: Health, Ecology, Profits. Darden Business Publishing. UV2020-PDF-ENG

Larson, Andrea & Archer, Geoffrey R. (2006). Wall-To-Wall Carpet Goes Cradle-To-Cradle. Darden Business Publishing. UVA-ENT-0084

Larson, Andrea, Geoffrey R. Archer, Mark White and Jeffrey G. York (2006). Illustrating the Financial benefits of Green Chemistry. Darden Business Publishing. UV1358-PDF-ENG  

Archer, Geoffrey R. and Elkins, Peter (2018). “Impact Investing Search Fund” Proceedings of the 3rd International Conference on New Business Models, 27-29 June, Sofia Bulgaria. 

Archer, Geoffrey R. (2010). “Harvesting Nature’s Bounty: How Environmental Entrepreneurship Extends Schumpeterian Supply.” Proceedings of the 2010 Annual Meeting of the International Association for Business & Society, 25-28 March, Banff Centre, Banff, AB, Canada.

Archer, Geoffrey R. (2008). “Who Cares About the Natural Environment in the Microfinance Lending Process?” U21 POSTGRADUATE RESEARCH CONFERENCE PROCEEDINGS I: Water - how need drives research and research underpins solutions to world-wide problems, 20th-25th July 2008, University of Birmingham, Birmingham UK.