Archer on inspiring entrepreneurial thinking

Geoff Archer in board room

Geoff Archer, Royal Roads entrepreneurship associate professor and director of the Eric C. Douglass Centre for Entrepreneurial Studies, was recently featured in an article for Harvard Business Publishing about his approach to inspiring entrepreneurial thinking in students. Archer was among several scholars contacted from institutions around the world, including the American University in Cairo and the University of Michigan. Aimed at providing tips for approaching the classroom experience, Archer takes what he calls a “ready-fire-aim” approach”. 

Here’s some of what he had to say:

“Moving the starting blocks forward offers many benefits, including getting the students out of the classroom and out of their heads earlier, reminding them that the market’s opinion of their solution is far more important than their own. This also affords students more time to reflect and maximize the potential of their minimum viable product or experiment.”

Read the full article .