Amy Zidulka

Associate professor

Executive Education

Dr. Amy Zidulka teaches and researches in the areas of creativity, innovation, design thinking, argumentation and management education. She is the lead for Faculty of Management courses in creativity, innovation, argumentation and academic writing. She co-leads the Master of Business Administration major capstone project, a large-scale research project in which students address an organizational challenge for a live client. Zidulka also plays an active role in mentoring new faculty members.

Zidulka is the initiator and a lead organizer of the Royal Roads Design Thinking Challenge and a founding member of the BC Design Thinking Collective.


Zidulka has conducted research in public and private organizations and is particularly interested in how innovation might flourish in traditional bureaucratic organizations. She is currently engaged in innovation-focused research in the Ministry of Health.

Zidulka has twice been awarded the MBA Professionalism and Dedication Award for the distance learning class instructor who, according to graduating students, “inspired and challenged us the most.” She has been nominated for the Kelly Outstanding Teaching Award.

She has published in the Journal of Management Education and in the book Designing Business and Management and spoken at numerous conferences.


Doctor of Education in Adult Learning (Organizational Creativity and Innovation)

University of Calgary

Master of Arts in English

University of Victoria

Bachelor of Arts in English and Writing

Concordia University

Bachelor of Science in Architecture

McGill University