Bio (Jaigris Hodson)

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Jaigris Hodson

Jaigris Hodson


Associate Professor


Interdisciplinary Studies


Jaigris Hodson’s research specializes in understanding how people interact with digital technologies, such as social media, and the content that is produced and shared using those technologies. She has published research in a wide range of academic publications and non-academic publications. Hodson has written on technology for the Huffington Post Canada and the Conversation Canada and is regularly asked to comment on technology stories for local and national media outlets. She is also a sought-after speaker, discussing technology trends and their impacts on industry with organizations as the Canadian Optometric Leaders Forum, Social Media Camp and the Canadian Country Music Awards. Hodson is currently working on two Social Sciences and Humanities Research Council funded research projects. The first examines the ways we can use digital curation to help Canadians better access the work of researchers and the second looks at the experiences of female scholars who have been subjected to online bullying.


Hodson was formerly the Director of Digital Insights and Research with leading public relations firm, GCI Canada. Prior to GCI, Hodson worked at Ryerson University’s Office of the Vice President, Research and Innovation, studying innovative approaches to technology use in higher education. She also maintains an active role as a social media consultant, working with a range of Canadian artists and entrepreneurs who are integrating technology into their communication strategies.


Hodson graduated from Royal Roads with a Bachelor of Arts in Professional Communication (2006). She also holds a Master of Arts in Communication and Culture from York University (2008) and a PhD in Communication and Culture from York University (2013).