President Steenkamp: Designing a brighter future

BC has faced perhaps more than its fair share of wicked problems in recent months. As physicist Albert Einstein says, “We cannot solve our problems with the same thinking we used when we created them.” We need something different to design a better future.

That’s where design thinking comes in.

I spoke to School of Business Assoc. Prof. Amy Zidulka and Associate Faculty Michael Pardy about design thinking, Royal Roads’ fifth annual Design Thinking Challenge and first Design Thinking Educators’ Conference.

I was particularly interested in learning that there will be a greater focus on equity and inclusion in this year’s events.