Brand model

Our promise, essence and attributes are at the forefront of everything we do to represent Royal Roads.

When you experience Royal Roads in our stories, photographs, publications and interactions you'll recognize these themes coming up again and again.

Our promise 

Inspiring and enabling a more engaged path to fulfillment.

Our essence

Transformation for life.

Our attributes

Committed: We take a personal approach to your education. We'll get to know your name.

Inclusive: We welcome people from around the world with different academic, work and personal backgrounds.

Collaborative: Our faculty and students move knowledge forward together.

Relevant: Our programs meet the needs of employers, today and tomorrow.

Enabling: A Royal Roads education is life-changing.

Inspiring: We'll help you meet your goals and fulfill your passions.

Royal Roads University brand model graphic