Zhenyi Li



Program head, MA in Intercultural and International Communication

Communication & Culture

Zhenyi Li views intercultural communication as his career, passion and personal life. He was critical in establishing the MA in Intercultural and International Communication program at Royal Roads, the first of its kind in Canada, and is head of the program. His research interests include intercultural branding and marketing and the connection between intercultural communication and health-related knowledge, attitude and beliefs. Li is a consultant, trainer and volunteer in his community, dedicated to promoting intercultural understanding, cross-cultural adaptation and multiculturalism. He is a long-time executive member of the Society for Intercultural Education, Training and Research (SIETAR) in B.C. and Europe.


Li joined Royal Roads in 2005, after teaching intercultural communication at the University of British Columbia and the University of Jyvaskyla in Finland. He guest lectured at Simon Fraser University, Queen’s University, Lille Catholic University in France and Chinese Academy of Social Sciences in Beijing, Fudan University in Shanghai, China.

Since 1995, he has done training, research and consulting in the field of intercultural communication. In 2001, his book Cultural Impact on International Branding: A case of marketing Finnish mobile phones in China was published. He has also published several book chapters, dozens of journal articles and thousands of blogs on intercultural communication.


Bachelor's degree

East China Normal University, Shanghai

Master's degree

East China Normal University, Shanghai

PhD in Intercultural Communication

University of Jyvaskyla, Finland


Kelly Outstanding Teaching Award

Royal Roads University

Innovation in International Education Award

Canadian Bureau for International Education