Will Low


Program head, Bachelor of Business Administration (Year four)


Will Low is Professor of Sustainable Business Practice, having joined RRU in 2006 to provide leadership in developing courses in sustainability in the business school. Will is an internationally recognized for his research which has helped to define the field of fair trade studies. His research interests span sustainable consumption and production, including the fair trade movement, marketing to ethical consumers, labour rights, and alternative food networks.


Will has over 30 years experience teaching and conducting research across a variety of disciplines – economics, public policy, business and society, and sustainability. He has taught at universities in Canada, New Zealand, the UK, Australia, the USA and Thailand. Besides academic roles, he has also worked as a senior economist in the BC provincial government and as a consultant to international organizations such as Oxfam, the ILO and World Fair Trade Organization.


PhD in Economics

London School of Economics, UK

Fellow, International School for Economic Research

Università degli Studi di Siena and Consiglio Nazionale delle Ricerche, Italy

Master of Arts in Economics

University of British Columbia

Bachelor of Arts in Economics (1st Class Honours)

University of British Columbia


Kajzer Mitchell, I., Low, W., Davenport, E. and Brigham, T. (2017), Running Wild in the Marketplace: The Articulation and Negotiation of an Alternative Food Network.  Journal of Marketing Management 33(7-8), 502-528. http://dx.doi.org/10.1080/0267257X.2017.1329224

Davenport, E. and Low, W. (2013), From Trust to Compliance: Accountability in the Fair Trade Movement. Social Enterprise Journal 9(1), 88-101. https://doi.org/10.1108/17508611311330028

Davenport, E and Low, W. (2012), The Labour Behind the (Fair Trade) Label. Critical Perspectives on International Business 8(4), 329-48. https://doi.org/10.1108/17422041211274200

Low, W. and Davenport, E. (2009), Organisational Ethics and Marketing Fair and Ethical Trade. Journal of Business Ethics 86 (Supplement 1), 97-108. https://doi.org/10.1007/s10551-008-9763-7

Sayers, J.G., Low, W. and Davenport, E. (2008), Te Warewhare: The Impact of The Warehouse on Māori in Kaitaia, Kerikeri and Motueka, University of Auckland Business Review 10(2), 36-43.

Low, W. (2008), Dance of the Veils: conceptualizing commercial fairtrade, Économie et Solidarités 37(2), pp. 90-108. http://www.ciriec.uqam.ca/pdf/numeros_parus_articles/3702/ES-3702-07.pdf

Low, W. and Davenport, E. (2007), To Boldly Go…Exploring Ethical Spaces to Re-politicise Fair Trade and Ethical Consumption, Journal of Consumer Behaviour 6(5), pp. 1-13. https://doi.org/10.1002/cb.226

Low, W. and Davenport, E. (2006), Mainstreaming Fair Trade: Adoption, Assimilation, Appropriation, Journal of Strategic Marketing 14(4), pp. 315-328. https://doi.org/10.1080/09652540600947912

Low, W. and Davenport, E. (2005), Has the Medium (Roast) become the Message? – the ethics of marketing fair trade in the mainstream, International Marketing Review 22(5), pp. 494-511.  https://doi.org/10.1108/02651330510624354

Low, W. and Davenport, E. (2005) Postcards from the Edge: Maintaining the “Alternative” Character of Fair Trade, Sustainable Development 13(3), pp. 143-153. https://doi.org/10.1002/sd.275