Bio (Juana Du)

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Juana Du

Juana Du


Associate Professor, Program Head


Communication and Culture


Juana Du is an associate professor for the Master of Arts in Intercultural and International Communication program. She draws on personal experience from working in Beijing, Hong Kong, Germany, United States and Canada to frame the way she studies culture, communication and organizations. Her research interests include improving intercultural communication in a globalized world, expatriate training and relocation, organizational diversity and culture, organizational learning and knowledge management, and subsidiaries of multinational enterprises and innovation. She is fluent in Chinese and Cantonese.


Du’s professional experience includes cross-cultural adaptation, corporate communication, performance management and innovation. She has worked internationally with Mars Inc., Navistar, and has acted as a communication research consultant for subsidiaries of multinational enterprises. She provided strategic and tactical advice to Western and Chinese companies to improve the performance of their global operations in talent management, negotiation, multi-cultural teams and innovation. Du was a post-doctorate researcher at the Polytechnic Institute of New York University, and a visiting scholar at Techinische Universitat Bergakademie Freiberg in Germany and at Ohio University. She has published numerous book chapters and journal articles. 


Du holds a PhD in intercultural and organizational communication from Hong Kong Baptist University. She earned a Master of Arts in Intercultural Communication and a Bachelor of Arts in Chinese language and literature, both from Peking University. She has won numerous academic awards, including the top student paper award from the Intercultural Communication Association, Germany’s DAAD Scholarship of Young Academics and the Award of Scholarship of LEWI, Hong Kong.