Takach on communication and climate action

School of Communication and Culture Assoc. Prof. Geo Takach’s op-ed in the National Observer argues that how we communicate about the environment shapes what we think and do about it.

Here is an excerpt:

In a sign of the times, "climate crisis" graces the current cover of Reader’s Digest (Canadian print edition), perhaps the ultimate mainstream publication.

A danger of a term like "crisis" becoming commonplace is the risk of losing its power to inspire thought, concern and action. But if we don’t frame the state of climate change as the emergency that credible sources like the Intergovernmental Panel on Climate Change declare that it is, then history teaches that we are less likely to act.

This article was featured in the National Observer.