RRU In the Media: Travel with intention, try a ‘soft adventure’

In their recent article in The Conversation, Professors Moira A. MacDonald and Ann-Kathrin McLean share that their research indicates more Canadians are looking to experience :”soft adventure” travel – a trend that blends rest and relaxation with experiences that highlight nature, education and culture.
 

They go on to further explain in this excerpt: 
 
“Low-risk outdoor activities such as wine tasting, canoeing, fishing, whale-watching and cycling are all examples of this growing trend. This shift reflects a “growing desire for peace of mind and rejuvenation” among Canadians in their travel experiences.

A recent survey found 61 per cent of Canadians plan to focus on “soft travel” or “calm-cations” in 2025. While this trend spans all age groups, it’s particularly strong among Gen Z, with 81 per cent showing a preference for it.”

MacDonald and McLean note that Canadians are also seeking domestic travel amid trade war tensions. They highlight each area of the country and suggest on-trend travel experiences that “soft adventure” travellers might enjoy.

Read the whole article in The Conversation.