Business Research

Equips students with the foundational thinking and research skills needed to make evidence-informed decisions in academic, professional, and organizational contexts. Introduces frameworks for identifying, interpreting, evaluating, and constructing arguments, and supports the development of clear research questions and problem statements. Students learn to define information needs, gather and assess evidence through both primary and secondary research. The course develops core competencies in synthesizing literature, analyzing qualitative and quantitative data, and communicating findings effectively. Emphasizes the iterative and reasoned nature of inquiry as a basis for sound judgment and action in complex, real-world situations.