Sales Fundamentals in Tourism and Hospitality

This course introduces students to the core principles and strategies of sales within the context of the tourism and hospitality industries. Students will explore the sales process, customer relationship management, and techniques for identifying and meeting customer needs specific to tourism and hospitality. Emphasis is placed on creating memorable customer experiences, building loyalty, and understanding the unique challenges and opportunities in this sector. The course also highlights the integration of sustainability into sales practices, considering how tourism and hospitality businesses can align with sustainable travel trends, eco-tourism, and responsible business practices. By the end of the course, students will be equipped with the skills to develop effective sales strategies that resonate with customers while promoting sustainability in the tourism and hospitality industry.