Introduction to Business Model Innovation

This course combines the principles of design thinking with the development of innovative business models to solve complex problems and create sustainable value. Students learn how to apply design thinking methodologies alongside business model innovation frameworks to develop creative solutions that meet the needs of customers and stakeholders. Emphasis is placed on iterating ideas, testing assumptions, and building business models that are viable, scalable, socially, and environmentally responsible. By the end of the course, students are equipped with the tools and mindset to drive innovation within organizations and foster long-term business success.