Introduction to Business Model Innovation

This course combines the principles of design thinking with the development of innovative business models to solve complex problems and create sustainable value. Students will learn how to apply design thinking methodologies—empathy, ideation, and prototyping—alongside business model innovation frameworks to develop creative solutions that meet the needs of customers and stakeholders. Emphasis is placed on iterating ideas, testing assumptions, and building business models that are not only viable and scalable but also socially and environmentally responsible. By the end of the course, students will be equipped with the tools and mindset to drive innovation within organizations and foster long-term business success.