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  1. Programs

Graduate Certificate in Tourism Management

About this program
  • Overview
  • Program description
  • Program delivery
  • Courses
  • Admission requirements
  • Application requirements
  • Financial aid and awards
  • Request more info
  • APPLY NOW

The global tourism industry needs people who can lead organizations and communities to be resilient and sustainable, and to adapt to change. Develop and practice skills to advance your tourism career.

The global tourism industry needs people who can lead organizations and communities to be resilient and sustainable, and to adapt to change. People like you. It's a flexible, 9-credit program comprised of three courses, which you can take online or on campus.

Learn more about this program →

Upcoming offerings

Stay tuned for updates or contact us for more information.

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Program description

The Graduate Certificate in Tourism Management program has been designed with industry experts to provide you with skills in the following areas:

  • destination development
  • corporate responsibility
  • strategic marketing
  • sustainable management 

Customize your learning by choosing courses in your areas of interest, and develop your marketing, strategy and leadership skills.

This program is suited for you, if you're an experienced or emerging leader in the tourism and hospitality industry.

You can build from here

Take this certificate as a standalone program or continue with your education. You can apply your credits toward the following degree programs:

  • Master of Arts in Tourism Management
  • Master of Arts in Interdisciplinary Studies
  • Master of Business Administration in Executive Management

Find out what you need to apply →

Program delivery

The Graduate Certificate in Tourism Management is a 9-credit program, which you can choose to complete in three ways:

  1. Fully online
  2. Fully on campus
  3. A blend of online and on campus courses

Customize your program

Select three courses from any delivery option. You can mix and match delivery options.

Online courses

Online courses consist of assigned readings, synchronous or asynchronous lectures, interactive discussions, and individual and team assignments.

You’re expected to meet deadlines and contribute meaningfully to your class. Your contributions are a big part of everyone’s learning.

On campus

Studying on campus brings you together with your class colleagues and instructors. Expect the program to be rigorous. You’ll do homework, readings and team assignments outside of your full-time class hours.

Courses

ITAI

Introduction to Academic Integrity

0.0 Credits

TRMNOT

Orientation to Tourism Graduate Studies

0.0 Credits

IHMN550

Research Methodology

3.0 Credits

IHMN520

Financial Analysis and Decision Making

3.0 Credits

TRMN501

Tourism Leadership

3.0 Credits

TRMN502

Critical Perspectives on Global Tourism

3.0 Credits

TRMN503

Transforming Destinations

3.0 Credits

TRMN505

Strategic Tourism Marketing

3.0 Credits

TRMN506

Sustainable Tourism Management

3.0 Credits

TRMN507

Responsible Stewardship: An Examination of Ethics in Tourism

3.0 Credits

IHMN505

Trends and Issues in Hospitality Management

3.0 Credits

IHMN650

Strategic Planning for Tourism and Hospitality

3.0 Credits

TRMN625

Social Entrepreneurship

3.0 Credits

Faculty

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Standard admission

  • Completion of a four-year (or comparable) undergraduate degree from a recognized post-secondary institution, normally with a minimum GPA of 'B' (3.00/4.33).
  • At least two years of full-time work experience within the tourism or hospitality industry.

Flexible admission

  • Under flexible admission, the combination of work experience, education, and professional development is assessed. Applicants must show evidence of having sufficient knowledge, skills and abilities to complete a demanding academic course of study at a graduate level and have significant industry related experience.

As a general guideline:

  • Applicants with no post-secondary education would normally require a minimum of seven years of progressive work experience, three years of which would be in a leadership role.
  • Applicants who have completed some post-secondary education (but who do not meet our 4-year degree requirement) will be adjudicated on a case-by-case basis with greater emphasis placed on the quality and years of work experience.

Additional requirements

  • Solid research, academic writing and critical thinking skills are required for success in this program. Applicants need to include detailed information and evidence that highlights research, academic writing and critical thinking skills gained through academic and/or work experience. The applicant’s Statement of Intent will be used as one piece of evidence in assessing writing competence.
  • Applicants who need to refresh or sharpen their academic writing and critical thinking skills may be encouraged or required to take the Academic Writing and Critical Thinking offered by Professional and Continuing Studies.

English language proficiency

  • If English is not your primary language, please review our English language requirements.

All applications to this program require submission of the following information and supporting documents before your file can be assessed for admission:

Application form

In order to apply online, you will be required to create a log-in account using your email address. You will be required to list all credit courses and/or programs you have completed or are currently enrolled in. An application fee will be required. If your application fees are being paid by a third party, review sponsored student information. Once submitted, you may check the status of your application at any time.

Missed your application deadline? While we can’t make any guarantees, we may be able to accommodate late applications if there's still space and enough time to process. If you're interested in an intake that is now closed to applications, apply for the next available intake and email Admissions with your preferred start date. Make sure you’re prepared to submit your program's required documents right away. We can't make an admissions decision without them. 

Official transcripts

Applicants are responsible for arranging for the submission of official transcripts from ALL post-secondary (higher education) institutions currently or previously attended, for all credit courses and/or programs. Transcripts are not required for non-credit programs or courses, though some programs may require proof of professional certifications or designations.

Transcripts are considered official only if submitted directly by the Registrar or other recognized authority of the providing institution in the institution's original, sealed envelope. If the envelope has been opened, the transcripts are no longer official and new (official) transcripts will be required to complete your application.

All international transcripts or credentials are subject to an international transcript and/or credential evaluation.

Personal statement

Your personal statement should consist of (but is not limited to) a two to three page essay, addressing the following guiding questions:

  • Why do you wish to enroll in this program?
  • What sector do you currently work in or wish to work in? 
  • Where do you see yourself in five years’ time?
  • What leadership / management positions have you held or what paid or volunteer experiences have you had that required you to exercise leadership (as described above)?
  • What experience do you have working collaboratively in a team?
  • What unique skills do you bring to the program?

If there is any other information that you feel might be of interest or relevance to your application, please include it in your personal statement.

Detailed résumé

Your detailed résumé should include the following:

  • Education: List all post-secondary education, degrees, diplomas, and certificates you have achieved.
  • Work experience: Please include name of organization, length of service and a brief description of duties.
  • Voluntary/unpaid work experience: List and describe any voluntary/unpaid post-secondary employment and/or community service experience. Please include the name of the organization, length of service, and a brief description of duties. List positions you have held in this service.
  • Information technology training and experience: Briefly describe your level of training and experience in the use of information technology including computers, software and telecommunications networks as tools for business, education, teaching and personal use.
  • Professional memberships/affiliations: List memberships and positions you hold/have held in professional associations, service clubs, community/volunteer sector.
  • Other relevant information: Provide any other information which you believe is relevant to your application and will be of assistance to the review committee.

Letters of reference

Typically, applicants will provide one professional letter and one academic or personal character reference letter. 

  • Academic reference: To be relevant, the education should have been completed within the past five years or you are still in regular contact with the professor. This letter should attest to your performance in the context of your current or previous studies. The letter can address such areas as academic achievement, study skills, teamwork, leadership potential, human relations, flexibility, communication, and technical skills.
  • Professional reference: This letter should attest to your current or previous performance in your professional life. The letter can address areas such as communication skills, interpersonal and leadership skills, management potential, work ethic, etc.
  • Personal character reference: Your personal character reference should consist of a letter from someone who has known you for several years outside of the context of your work. Please ask the writer to indicate the length of time and context in which they have known you, and to consider the following attributes in their letter about you: integrity, responsibility, adaptability, concern and respect for others, sense of self-esteem and confidence, communication skills and work ethic.

If applicable:

  • Applicants declaring permanent resident or Convention Refugee status in Canada, must submit a copy of their Permanent Resident Card (PR card) along with their application.
  • Transcript evaluation fee or credential evaluation report, if submitting international transcripts.
  • An official English language proficiency score report or other evidence of proficiency if English is not your primary language.
  • Other information or documents as may be requested to determine your eligibility.

For information on how and where to send your supporting documents, please refer to the document submission guidelines.

Financial aid and awards

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WeMakeScholars

Educational loans from the Indian Government for students from India.

$60,000

Loan

International

Wilma Colford Bursary

Funding to assist RRU students who are single parents who contribute to and work in their community, aspiring to make a positive difference.

$1,000

Active students (In-course)

Single Parents

WIN Cooperative Bursary

Available to single mothers living in the Greater Victoria area who are transitioning to self sufficiency.

$500

Active students (In-course)

Single Parents

WorkSafe BC Research Training Awards

Research Training Awards are available to highly-qualified graduate students at the master’s and doctoral level.

$20,000 + $2,500

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