course code

TRMN505

credits

3.0

course level

Graduate

Examines the current and pragmatic aspects of the strategic marketing and planning of tourism. The impact of experiential vs. traditional marketing methods is analysed along with the implications in formulating, implementing, and evaluating corporate and destination strategies. Customer profiling and traditional and e-distribution channels are investigated including images, messages and with a lens to optimize limited resources. Students will challenge current assumptions and reflect on their own practice and experience as they make decisions on how to effectively connect with tourism products, destinations, and evolving customer expectations.

Upcoming course dates

start date
End date
delivery

On Campus

domestic tuition

2340.33

start date
End date
delivery

On Campus

domestic tuition

TBD