Bio (Eugene Thomlinson )

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Eugene Thomlinson


Associate Professor and Director


Tourism and Hospitality Management


Eugene Thomlinson is director of the School of Tourism and Hospitality Management and an associate professor. He has approximately 20 years of tourism and hospitality experience in industry and academia providing a firm foundation of theoretical and practical knowledge in market research and management. His research interests and experience are focused on sustainable development, experiential marketing, social marketing, interpretation, persuasive communication, image and branding, film tourism, screen tourism, location and product placements, and mega-event sports tourism (e.g. Commonwealth Games, Olympic Games, World Cup, etc.).  He also enjoys working with communities and organizations on community tourism development plans and opportunity assessments.


Thomlinson has taught tourism and hospitality courses for Royal Roads University, La Trobe University (Melbourne) and Griffith University (Gold Coast). He also worked for the Canadian Tourism Commission (CTC) as the senior market analyst, responsible for developing the Explorer Quotient (EQ) and understanding global tourism. Prior to the CTC, Thomlinson worked for Parks Canada, conducting social science research in national parks and historic sites across western Canada, focused on human use patterns and evaluating communications. 


Thomlinson completed his PhD in Tourism through La Trobe University in Australia, focusing on persuasive communications and the effects of film on destination image. He holds a Bachelor of Commerce in finance and small business management from the University of Manitoba. He also has an MBA in tourism and hospitality management from the University of Calgary with his thesis examining the business of ecotourism in Central America. Additionally, he is a trained focus group moderator.