POCKET CLASS: The business of doing good
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With enormous resources, businesses wield tremendous influence, says Business and Sustainability Prof. Bill Holmes.
“That gives them the power to create positive impact — or to do serious harm.”
Historically, many have done just that in the name of profit, he says.
In his RRU Pocket Class on corporate social purpose, he explains that today, businesses have to think beyond their bottom lines.
“There’s growing recognition that making money, acting responsibly, and making the world a better place can — and must — go hand in hand.”
Ready to start your undergrad? Learn more about our Undergraduate Certificate in Business and Sustainability, beginning this fall at the RRU Langford, John Horgan Campus.