Former Marketing faculty member, University Canada West. A Canadian immigrant citizen born in the Northern City of Monterrey, in Mexico, he has en extensive background as professor and academic administrator, formerly at Tecnologico de Monterrey´s (ITESM) and partner institutions in the USA, Europe and Latin America and Canada. Papers derived from his dissertation work have earned awards in Mexican and American academic venues. Relevant recognitions include the (2007, 2008, 2009, and 2012 ) best professor award granted four times by graduating MBA cohorts at the GlobalMBA program; best on-line course delivery (2002), a teaching fellow award from the university of Memphis (1998), and a research fellow award (1999) and two best paper awards (2004, 2010).
He currently lectures Marketing and Global Business Strategy courses at the Masters in Marketing program and also at the GlobalMBA, an Online MBA program offered by Monterrey Tech´s Virtual University. Upon his return to Mexico, In July 2012, was appointed National Director for Alumni Relations a position that held until his appointment at Director of International relations in Canada.
Experience
He was an Associate Faculty member at University Canada West, also an Adjunct Professor, Academic administrator, Scholar, and entrepreneurship mentor at Tecnologico de Monterrey´s (ITESM) EGADE Business School.
Dr. Trevino has lectured in several Latin-American countries, France, the USA and Canada. A College of Business and also an EGADE Business School professor at Monterrey Tech. Executive MBA Adjunct faculty member teaching courses: Marketing and Business Strategy courses at the Master of Marketing program and also at the Global MBA, an Online MBA program offered by Monterrey Tech´s Virtual University (Four times awarded best professor distinctions)
A visiting faculty at Royal Roads University, August 2010 to July 2012, he taught Marketing, Strategy, Global Business Strategy, and Entrepreneurship. Additionally participated in curriculum design activities and produced two academic publications.
Memberships and Committees
2024 Academy of Marketing Science
Education
2003
PhD in Marketing and Business Administration
University of Memphis
1990
MBA
State University of New York at Buffalo
1984
Bachelor of Science in Marketing
Tecnologico de Monterrey, Monterrey Mexico
Awards
2008, 2013, 2018, and 2023
Distinguished Faculty Alumni Award
Granted by Tecnologico de Monterrey. Received four consecutive times.
2019
EGADE Business School Executive Education Distinguished Instructor.
Recognized with the Distinguished Instructor Award
2004 and 2010
Best paper awards
Two best paper awards
2007, 2008, 2009 and 2012
Best professor award
Granted four times by graduating MBA cohorts at the GlobalMBA program.
2002
Best on-line course delivery
Best on-line course delivery
2000
International Marketing Professor
Presented in appreciation by the Major of the City of Memphis, Tennessee.
1999
Research fellow award
Research fellow award from the University of Memphis
1998
Teaching fellow award
Teaching fellow award from the University of Memphis
Publications
Lopez et al., 2026 When Fear Closes the Door: Entrepreneurship, Crime and the Limits of Hospitality Strategy, The Case of Dixy Chicken, submitted as a business case to 2026 ICHRIE Tourism and Hospitality Conference
Lopez et al., 2025 The Impact on AI Use on Reflective Thinking in Business School Students: Case in Latin America In progress Proceedings published in BALAS Conference Bogota Colombia 2026
Lopez and Trevino, 2025 Website Appeal’s impact on Brand Outcomes, a Case in a Quick-Service Restaurant Context in the North of Mexico. Innovacion en Negocios (Accepted)
Noel E, Marquez P, and Trevino-Martinez S., 2025 Cities as Self-Promoters of Sustainable Development: Perspectives from Urban Governance and Agency Theories proceedings on “International Conference on “Driving Sustainability: Innovation, Impact, and Inclusion”
Noel and Trevino, 2025 Embracing Digital Transformation: The Journey to a Paperless Financial Institution in Trinidad and Tobago Submitted to “The Case Journal” under final review
Trevino and Marquez, 2025 Higher Education Institution Community Engagement: Theoretical Foundations and Lessons from Canadian University Experience submitted for publication as a chapter on Business School Education Models, MA Khan editor
Trevino and Reich, 2023 Website Appeal Impact on Brand Outcomes: The Mediated Effect of Emotional Attractiveness in the Relationship Between Consistent Image and Brand Value Proceedings on ICIMMR 2023: 17. International Conference on International Marketing and Management Research (Best track paper)