Ling Jiang

Associate faculty

Business

Dr. Ling Jiang’s primary research centres on brand consciousness, consumer perception, consumption values such as Confucianism and materialism, with a focus on luxury brand and counterfeit brand consumption. With a particular interest in cross-cultural consumer behaviors, Jiang also conducts research on consumer identity and the consumer decision-making process in multicultural context. Her articles have appeared in International Marketing ReviewPsychological Reports and Canadian Journal of Administrative Sciences.

 

 

 

Experience

Jiang is a young scholar working in international marketing and cross-cultural consumer behavior studies. Her experience in academia includes conducting research and teaching at the Aix-Marseille University in France, and teaching at Beijing International Studies University in China. In addition to teaching at Royal Roads University, Jiang is a full-time post-doctoral research fellow at the Peter B. Gustavson School of Business at the University of Victoria. 

 

 

 

Education

2013
PhD

Aix-Marseille Centre of Management Research (CERGAM) at Aix-Marseille University in France

2010
Master of Science

Aix-Marseille Centre of Management Research (CERGAM) at Aix-Marseille University in France

2009
Master of Science in Media Management

Kedge Business School in France

2008
Bachelor of Arts in French Literature

Sichuan International Studies University in China