Andrea Butterworth is a digital transformation advisor, educator, and entrepreneur with more than 20 years of experience in marketing, communications, and technology. She teaches Design Thinking for New Ventures at Royal Roads University, where she helps students explore innovation, entrepreneurship, and systems thinking. Andrea has built and sold a national consumer brand and now advises organizations on digital adoption, AI strategy, and workflow efficiencies. Her work bridges brand strategy and digital systems, enabling teams to move faster, communicate more effectively, and build sustainable value.
Experience
Andrea has founded, scaled, and exited a national consumer packaged goods brand, and has since led more than 100 digital strategy and transformation projects for organizations around the world. She mentors entrepreneurs through the Scotiabank Women Initiative and The Forum, and serves as a pitch competition judge at Royal Roads University. With expertise in AI adoption and workflow automation, Andrea helps organizations design systems that improve efficiency, credibility, and competitiveness in dynamic environments.
Education
2025
Generative AI for Business: Driving Growth & Competitive Advantage
Rotman School of Management, University of Toronto
2025
Business Analysis Fundamentals
Udemy
2000
Diploma in Digital Media Technologies (Honours)
Vancouver Island University
1999
Diploma in Fine Arts & Design (Honours)
North Island College
1997
Joint Bachelor of Science, Biology & Environmental Science (Honours)
Trent University
Research
Research interest
AI adoption and workflow efficiencies
Digital transformation in small and medium enterprises
The intersection of brand strategy and organizational systems