course code

BUSA108

credits

3.0

course level

Undergraduate

Introduces students to the foundations of marketing, focusing on value creation, customer insights, and the application of the marketing mix (product, price, place, and promotion). Emphasizes marketing’s potential to advance social and environmental good, and explores how emerging technologies such as artificial intelligence (AI) are reshaping marketing tools and practices. Considers the ethical dimensions of marketing decisions in a rapidly changing world.