Introduction to Business Administration

An introduction to how businesses operate, make decisions, and adapt in a dynamic global environment. Gain familiarity with terminology and concepts used to describe the core functions of management, marketing, finance, and operations while examining ethical challenges. Engage in introductory case studies, collaborative projects, and simulations that develop critical thinking and practical skills. Gain insight into the basic components of business structures and strategic planning, and discuss current trends shaping business today. Build a foundation for further study and future careers in business and management.