course code

IHMN301

credits

3.0

course level

Undergraduate

Analyses the roles of social media and the Internet in global tourism from both corporate and professional perspectives. Addresses on-line booking, trip advisor and other traveller experience websites and their impact on travel choices, assesses the role of social media in publicising crises, special events, and travel opportunities. Identifies and analyses competitive approaches to website development.

Upcoming course dates

start date
End date
delivery

Blended

domestic tuition

TBD

start date
End date
delivery

On Campus

domestic tuition

TBD