Applied Management Research Design and Strategies: Qualitative Methods

Considers the design and application of qualitative research methods and methodologies. Examines the ontological, epistemological, and theoretical underpinnings of qualitative research; qualitative methods and methodologies; the role of the researcher and ethical conduct in the qualitative research process; data collection, sampling, and interviewing techniques; data coding and analytic procedures; and ways to ensure rigour in qualitative research designs.