Program Description

Whether it is managing social media, dealing with a workplace issue, addressing an organizational or reputational crisis, or building relationships with stakeholders, the role of the corporate communication professional is more complex than ever. This 10-week graduate certificate will improve your management of internal and external organizational leadership, facilitation, and communication; solidify your understanding of stakeholder and public relations; and enable you to develop a deeper understanding of social and digital communications strategy and governance.

The Graduate Certificate in Professional Communication Management consists of three courses:

  • PCOM 633 Strategic Communication
  • PCOM 530 Strategic Digital Communication
  • PCOM 632 Conflict Analysis and Management

Format

You will begin the program with a 1-week online orientation, followed by a 3-week online pre-residency component, a 2-week on-campus residency, and finally a 4-week online post-residency component. All three of the courses start at the same time, have the same online and on-campus components, and end at the same time. The residency allows students to examine organizational communication challenges through live case studies and explore dimensions of personal and strategic leadership communication, the dynamics of organizational change and interactions, and the communication professional’s role as a conduit and connector supporting internal and external stakeholder engagement and fostering relations with employees, media, the public, government, and other organizations.

Who It’s For

This certificate has been designed for communication professionals directly responsible for organizational or corporate communication including managers who wish to strengthen their ability to manage communication strategically and leverage traditional, digital, and social media to strengthen relationships with employees, stakeholders, customers, and other key groups.

Applicants who do not have the formal academic education to qualify for admission may be assessed on the basis of both their formal education and their informal learning, in accordance with the Flexible Admission Policy.

Outcomes

  • Enact effective leadership and collaboration skills in complex workplace environments.

  • Facilitate and leverage diversity in the workplace.

  • Recognize potential conflicts and apply current models and principles of dispute resolution, reconciliation, and problem-solving.

  • Develop skills to create a strategic communication plan for your organization.

  • Manage social media effectively and be able to incorporate all digital media into communication planning and delivery.

  • Demonstrate the return on investment of public relations and communications.

  • Create and support a framework of stakeholder relations.

  • Facilitate crisis communications internally and externally.

  • Build the skillset needed to work at the strategic level effectively as a communications professional.

The program’s flexible schedule allows you to further your education while maintaining professional and personal responsibilities. The certificate can be applied in full toward the MA in Interdisciplinary Studies or the MA in Professional Communication, as long as admission into those programs has been granted.  Please speak to our enrolment advisors at 1.877.778.6227 for information.