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Program Description

Female student using a laptop

The MA in Tourism Management is designed to meet the advanced learning needs of professionals in the broad, diverse tourism industry. The employment focus is on travel generators - that is, on the middle managers and senior leaders who initiate, design, and develop product, and market destinations, events and conferences, and cultural and natural attractions.

There is market demand for managers and executives with advanced capabilities in corporate leadership, policy, planning, marketing, strategic thinking, and sustainability.

Career opportunities include;

  • management and executive positions in resorts,
  • municipal, provincial and federal governments and operating agencies,
  • destination management and marketing organizations,
  • events and conference management companies,
  • and inbound tourism companies.

Additional opportunities exist for tourism educators in public and private post-secondary institutions, where a Master’s degree is usually an occupational requirement. Combining prior tourism industry experience with the advanced level of learning offered in the Master’s program can significantly enhance assessment of an individual’s potential, develop career opportunities, and build networks of valuable industry contacts.

Who It’s For

This 36-credit program is designed for managers, owners and executives in the public, private and not-for-profit sectors who want to increase their competency as managers in the tourism and hospitality industry. Typically, students have a minimum of five years’ experience in the industry.

To learn more about the application requirements for the program visit our Program Admissions page.


Upon completing the program, students have:

  • Critically engaged with current theory, practice and process;
  • Examined case studies, research articles, report and industry information in the areas of tourism leadership, sustainable tourism, destination development and hospitality management;
  • Selected, analyzed and explored leadership concepts and skills and applied them to opportunities and challenges faced by leaders at individual, organizational, community and industry levels, and
  • Explored the characteristics of successful, sustainable destinations with innovative product, well-defined markets, successful partnerships, and a positive contribution to the tourism and hospitality industry.

The Graduate Certificate in Tourism Management fully ladders into the MA in Tourism Management enabling those who are unsure about committing to a master's level program, to try graduate level study through a certificate before proceeding.

To learn more about the skills graduates gain through the program visit the outcomes page.