Bio (Catherine Evans)
Tourism and Hospitality Management
Catherine Evans is an entrepreneur, tourism and hospitality professional and teacher. Over a 28-year career in tourism and hospitality, Evans developed and contributed to a range of projects. Her work included experiential travel, cultural exchanges, adventure travel and ecotourism, wildlife tourism, destination marketing and community-based development. Through her global travel company Tours of Exploration, Evans manages staff, revenues, product development, customer/supplier relations and day-to-day operations. Her industry network spans seven continents and involves work with all tourism industry sectors. Personal journeys have taken her to five continents in roles ranging from tour escort, conference presenter and delegate, family holidaymaker and independent explorer. Her favourite regions are Asia, South America, the South Pacific and wild areas of Canada.
Evans teaches in a variety of degree, diploma, certificate and continuing education programs and enjoys supporting her students through theoretical, experience-based and active learning as they pursue their educational and career goals. She enjoys field trips, and has led a number of multi-day student learning excursions in British Columbia, Mexico and China. Evans has designed curricula for strategic resort management, tourism product development, and ecoliteracy. She spent three terms at Jinhua Polytechnic in China, from 2012-14, as faculty in the International Hotel Management program, assisting with instruction, faculty mentorship and program development. Before coming to Royal Roads, Evans was an instructor at Capilano University for ten years. Some of her consulting work included the development of a regional business plan and marketing strategy to establish a Sunshine Coast Destination Marketing Organization, creating a multi-disciplinary arts retreat, contributing to whale research, and working with the WWF on the development of ecolodges in three Costa Rican communities.
Evans holds a Master of Arts in Tourism Management from Royal Roads University (2012), where she received the Beadle Family Award in honour of excellence and innovation in tourism. She has an Instructor’s Diploma from Vancouver Community College (2010), and an Honours BSc in Zoology from the University of Toronto (1984). Evans’s graduate paper, Biologically Respectful Tourism: Examining environmental campaigns of the Sunshine Coast, B.C., is available online.