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Graduates of the MA in Tourism Management have a broad range of applied technical, interpersonal, analytical, and communication skills in tourism and hospitality management. The areas of curriculum focus are; tourism leadership, sustainable tourism, destination development, and hospitality management, as detailed below:

1.0 Knowledge and Critical Thinking

  • 1.1 Applies interdisciplinary information and research to the study of tourism and hospitality by acquiring and critically evaluating their contribution to issues, strategies, opportunities, and challenges.
  • 1.2 Effectively uses research methodologies, data sources, concepts and theories to investigate, evaluate, and analyze findings that inform planning, decision-making and actions.
  • 1.3 Examines the role, and processes and assesses the value of innovation, entrepreneurship, and stakeholder relations in the building of successful tourism organizations and destinations.
  • 1.4 Demonstrates integrity and ethical behaviour when collaborating, synthesizing findings, problem solving, conducting research and reporting findings or recommendations.

2. Global Awareness

  • 2.1 Evaluates the impact of global issues on tourism and hospitality operators, organizations, and destinations and finds ways to build personal, organizational and community resilience.
  • 2.2 Differentiates how local, regional, national and international events influence competitive change in evolving markets.
  • 2.3 Investigates and analyzes how the tourism sector is influenced by governments and world affairs, and understands the role of tourism and hospitality professionals as global citizens in communities.

3. Effective Communications

  • 3.1 Effectively gathers, analyzes, synthesizes, prepares and presents written materials, accurately utilizing the APA reference method.
  • 3.2 Incorporates conflict resolution, negotiation, change management, and networking skills in contributing to achieving team and individual outcomes.
  • 3.3 Applies effective speaking, writing, listening and feedback skills in online and face-to-face activities.

4. Leadership and Collaboration

  • 4.1 Demonstrates leadership, collaboration, and mutual support in decision-making processes to achieve individual and team results.
  • 4.2 Networks effectively and respectfully with individuals from diverse professional and personal backgrounds to facilitate and support effective decision making and to enable productivity.
  • 4.3 Engages in meaningful self-assessment and self-awareness to enhance leadership skills, positive relationships, and professional goals.

Upon completing the program, students have:

  • Critically engaged with current theory, practice and process;
  • Examined case studies, research articles, report and industry information in the areas of tourism leadership, sustainable tourism, destination development and hospitality management;
  • Selected, analyzed and explored leadership concepts and skills and applied them to opportunities and challenges faced by leaders at individual, organizational, community and industry levels, and
  • Explored the characteristics of successful, sustainable destinations with innovative product, well-defined markets, successful partnerships, and a positive contribution to the tourism and hospitality industry.