IHMN505: Trends and Issues in Hospitality Management

Examines community, corporate and social responsibility as it pertains to hotel and resort management. The impact of accommodation on destinations, their competitive position, and the manager’s responsibility for sustainable business development will be examined domestically and internationally.
Credits: 3.0

IHMN520: Finance for Tourism and Hospitality Management

Financial management is essential to any successful business. The theory and practice of financial management tools and analysis are examined, including capital budgeting, investment analysis, financing, firm valuation, risk and return, and financial decision making in relation to hotels, resorts or other specialty aspects of the international hospitality industry.
Credits: 3.0

IHMN550: Research Methodology

Provides a practical, applied, solutions-based approach to tourism and hospitality research. Students gain a broad understanding of qualitative and quantitative research methods and design, ethics, validity and reliability, and data collection and analysis. Accessing and critically evaluating existing research, with an emphasis on marketing research, is reviewed so that learners are can determine when it is appropriate to be a consumer of secondary research and when it is advisable to invest in primary research.
Credits: 3.0

IHMN650: Strategic Planning for Tourism

Developing corporate strategy requires focus on the entire organization and the competitive forces influencing the industry at large. Formulating, implementing, and evaluating corporate and business strategies, while balancing social responsibility and competitive positioning will be examined within the context of the hospitality industry.
Credits: 3.0

IHMN690: Graduate Research Paper

Applies knowledge and skills gained in IHMN 550 (Research Methodology) to make the transition from a critical consumer to a producer of research. An applied tourism or hospitality research topic will be selected in consultation with the Instructor. A research design will be developed that applies an appropriate methodology to gather and analyze data. Key issues of validity, reliability and ethical practice will be addressed during the development of the research design. One-on-one mentoring between the student and faculty ensures support, guidance, and advice throughout the research process from topic selection, to writing research questions, developing the research design, conducting the research, and producing the final applied academic research paper. Pre-requisites: IHMN550.
Credits: 6.0

TRMN501: Tourism Leadership

Participants examine the challenges and opportunities that individuals and organizations face in one of the world's leading industries - tourism. With a goal of creating a culture of innovation, frameworks are examined to help individuals explore assumptions and beliefs about leadership, understand personal accountabilities and the dynamics of leading change in complex environments. Various approaches and models of leadership are assessed and current research and best practices for leadership in the tourism industry are explored.
Credits: 3.0

TRMN502: Global Tourism

The main objectives of this course are understanding how global trends affect tourism and the strategic leadership approaches required for both tourism destinations and companies to develop and maintain a competitive advantage. Approaches used in leading an industry with a global reach, along with local and national issues, will also be examined. Leadership styles and cross-cultural competencies required to create a culture of innovation in tourism are reviewed as a key feature of global tourism partnerships. Examples of international tourism leaders and leadership of tourism organizations will be used to illustrate best practices within the industry.
Credits: 3.0

TRMN503: Transforming Destinations

Social, economic, infrastructure, stakeholder and political aspects of a community and region are investigated relative to the interest in creating sustainable tourism destination. The role and importance of consensus-building processes; theming and visioning; community capacity and land use planning; and destination marketing organization (DMO) development will be reviewed as integral elements for success.
Credits: 3.0

TRMN504: Product & Market Innovations

Tourism products and markets are analyzed through the lens of the customer experience, niche markets, and the role of physical and emotional experiences in creating a competitive advantage. Traditional paradigms for product and market development are probed; the value of emotions in attracting and retaining visitors debated; criterion for success evaluated, and performance measures examined.
Credits: 3.0

TRMN505: Strategic Tourism Marketing

Examines the current and pragmatic aspects of the strategic marketing of tourism with an emphasis on new internet-based opportunities and challenges for businesses and destinations. The impact of experiential vs. traditional marketing methods is analysed. Customer profiling and traditional and e-distribution channels are investigated including images, messages and with a lens to optimize limited resources. Students will challenge current assumptions and reflect on their own practice and experience as they make decisions on how to effectively connect with tourism products, destinations, and evolving customer expectations.
Credits: 3.0

TRMN506: Sustainable Tourism Management

Identifies and evaluates best practices in context, processes, skills and resources used in sustainable tourism. Policy, planning, regulations and implementation from government, business and community perspectives are analyzed. Dynamic issues such as global climate change, green tourism planning, environmental impacts of tourism, sustainability goals, performance measurement, capacity building, and funding will be examined and debated through case studies.
Credits: 3.0

TRMN507: Ethics in Tourism and Hospitality

Essential stewardship issues of personal and corporate responsibility in a global context are analyzed. Environmental and social stewardship within a global economy for tourism operators, destinations, First Nations protocols and community stakeholders are evaluated. Moral perspectives are debated relative to decision-making, negotiation, and responsible tourism development.
Credits: 3.0

TRMN625: Social Entrepreneurship

Creating and leading organizations, social entrepreneurs strive to advance social and environmental change through innovative business practices. Learners examine how this global phenomenon exists within the non-profit, public and private sectors. Processes of social entrepreneurship assessed in this course include: recognizing opportunities; evaluating feasibility; building effective business models; mobilizing resources; scaling impact and building sustainability. Through case studies and assignments, learners evaluate common strategies and pitfalls encountered when creating stable, sustainable, and successful social ventures in the tourism and hospitality industry.
Credits: 3.0

TRMN691: Consulting Project

Applies knowledge and skills gained in the MATM program by developing and executing a consulting project in collaboration with a tourism or hospitality industry client. The client may be from the industry, a government agency or an NGO. The learner will respond to a research need by undertaking a project addressing a specific industry issue. A research design will be developed that applies an appropriate methodology to gather and analyze data. One-on-one mentoring between the learner and faculty ensures support, guidance and advice throughout the research process, including discussion and agreement with tourism or hospitality clients regarding topic selection research design, conducting the research, and producing the final report and recommendations.
Credits: 3.0

TRMN692: Internship

The Internship course supports you to make meaning of your internship experience and develop your professional competencies essential to your success in the tourism industry. During the internship, you will complete a series of assignments for reflection on your overall learning from the MATM program.
Credits: 3.0

TRMNIP: Internship Preparation

Introduces the students to a variety of tools and approaches to effectively manage their careers and secure a suitable internship. Through a series of workshops students learn to highlight their strengths, skills and values professionally using the written word, social media and by strengthening their interpersonal skills to be successful in the industry.
Credits: 0.0