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Program Description

The BA in Professional Communication is an undergraduate completion degree (years' three and four) that examines language, media, culture and technology.  The program balances academic education, professional experience and practical skills, and combines a comprehensive overview of communications as an academic field with  courses in professional writing, public relations, journalism, public speaking, organizational communication and new media.

Graduates will be able to understand the fundamental concepts, tools, processes and techniques in communication and will have developed interpersonal, teamwork and leadership skills.

This program is delivered in two formats: as a 12-month on-campus model (combines years' three and four into an intensive 12-months) and as a 24–month blended model which incorporates online learning with two short on-campus residencies. There are four terms in the 12-month program which are comparable to full-time university semesters. The terms include four to six courses over a time frame of approximately ten weeks, with an additional week at the end of the last term for final papers and exams. Students are expected to be on campus every day. 

Both models offer 60 credits of coursework, and are equivalent to years' three and four of the BA, enabling successful students to graduate with a four-year BA degree.

Who It’s For

This program prepares students for more advanced study at the graduate level, and for careers in public relations, advertising, marketing, journalism, and corporate, technical, or web-based communication. It is best suited to those who have completed at least two years (60 credits) of appropriate post-secondary education at a university, in a university-transfer program, or a post-secondary diploma program. 

Students typically apply to the program with 60 university credits (or years one and two of a BA), often in the form of an associate of arts diploma or degree.

Applicants who do not have the formal academic education and who are lacking the 60 credits to qualify for admission may be assessed on the basis of both their formal education or career experience in accordance with the Flexible Admission Policy. Please see Program Admission for more information.

Students who don't meet the language requirements for the program can complete years one and two of the Communication degree program through our International Study Centre.

Outcomes

Graduates of the BA in Professional Communication will be effective communicators who understand communication is a creative, intellectual, professional activity. They will appreciate the international and intercultural frameworks and ethical parameters of socially responsible communication. They will be professionals with an understanding of communication as a human activity and be ready to enter the workforce as effective practitioners, decision-makers and supporters of communication. Finally, they will be able to function in environments that require team-work, public speaking, professional writing and publishing skills, basic computer-mediated communication, and problem-solving skills.