Courses

COMMPRP: Practicum Preparation

Focuses on preparing students for the practicum experience of COMM400. Provides students with career management skills through three phases of introspection, reflection and action related to career planning. During the course, students will complete assignments, activities and participate in discussions related to: exploring strengths and preferences, researching industry, preparing resumes and cover letters, creating an online presence, networking, interviewing, negotiating skills and more.
Course Credits: 0.0

ITAI: Introduction to Academic Integrity

The Introduction to Academic Integrity course illustrates academic integrity and plagiarism in real-life scenarios. A clear sense of academic honesty and responsibility is fundamental to good scholarship, and the integrity of university academic work and the degrees conferred by the university is dependent upon the honesty and soundness of the teacher-student learning relationship and of the evaluation process. Therefore, all students must understand the meaning and consequences of cheating, plagiarism, and other academic offences. The Introduction to Academic Integrity course serves as a helpful, interactive companion to the academic integrity policy and procedures outlined in the Student Policies & Procedures, which contains the policies and procedures that guide academic life at Royal Roads and support our mission as a university.
Course Credits: 0.0

COMM300: Foundations of Professional Communication

Provides a foundation in professional, practical and ethical communication through examination of the goals, norms, values and ethics that characterize individuals and their discursive communities. Offers a strengths-based approach that allows students to develop teamwork skills, to document their personal, academic and professional achievement, to develop an ethical foundation for their practice, and to identify appropriate career/education goals based on positive awareness of self and others. Serves as the basis for students’ intentional formation of their professional identity and for portfolio development.
Course Credits: 3.0

COMM310: Communication Theory

Introduces the fundamentals of human communication—its physical, linguistic, psychological and sociological bases—and examines some of the major perspectives in communication theory. Surveys the evolution of human communication and the development of communication theories. Includes a practical, case-based study of contemporary approaches and applications in communication studies. Interrogates tensions between effective and ethically sound communications practice.
Course Credits: 3.0

COMM320: Professional Written Communication

Examines the elements of skillful professional writing, including grammar and punctuation. Introduces students to efficient research, organization, composition and persuasive, logical argumentation, along with fundamental principles of business, scientific, technical and scholarly writing. A series of writing projects enables students to develop a theoretically grounded approach to analyzing communication situations and audiences, and then designing and writing documents accordingly.
Course Credits: 3.0

COMM329: Historical and Conceptual Foundations in Digital Communication

Situates current practices in digital communication in the context of the historical development of communication technologies. Students will investigate contemporary digital communication practices and contexts by studying how changes in communication technologies have influenced society, media environments and effects, and audience expectations. Explores ethical frameworks and builds literacy to assess the creation and transmission of information in the shifting, contemporary media landscape.
Course Credits: 3.0

COMM330: Advanced Digital Communication

Provides insight into how digital communications functions as a critical component of contemporary professional-communication practice and boosts students’ ability to evaluate, plan and execute online and social-media communication. Equips students with advanced digital-communications strategies and tactics to address diverse professional and organizational goals.
Course Credits: 3.0

COMM350: Interpersonal Communication Across Cultures

Introduces interpersonal communication across cultures. Examines key concepts including culture, race, ethnicity, stereotypes and generalizations, values, expectations and assumptions. Leads students to consider intercultural and interpersonal competencies and strategies for their professional and personal lives. Focuses on applied ethical outcomes of intercultural and interpersonal communication theory.
Course Credits: 3.0

COMM352: Public Persuasion

Introduces theories and techniques of effective public speaking and presentations, including rhetoric. Explores different types of speeches, audience analysis, vocal mastery and non-verbal communication. Builds students’ ability to develop spoken, face-to-face and technologically-facilitated advocacy skills, and their capacity to present media events, produce compelling personal narratives, and write and present speeches in professional settings.
Course Credits: 3.0

COMM365: Media and Cultural Studies

Introduces the major theories of mass communication and the structure of mass communication, popular culture systems, and their legal, ethical, economic, technological and institutional dimensions. Students learn to recognize that the meaning, form and value of cultural products cannot be separated from the social context in which they are produced and received.
Course Credits: 3.0

COMM375: Visual Communication

Considers the role and significance of visual communication in shaping contemporary communications practice. Visual communication is considered from various perspectives, including, but not limited to, the relationship among different media and visual communication, visual narrative, visual rhetoric, and visual design. Emphasis is placed on developing effective visual communicative practice through a strategic understanding of visual communication theory.
Course Credits: 3.0

COMM392: Communication Planning and Stakeholder Engagement

Introduces students to the theory and practice of strategic communication planning and focuses on methods used in professional communication practice as well as stakeholder engagement. Examines strategic communication as an emerging practice bridging fields such as public relations, organizational communications, marketing communications, and includes stakeholder engagement. Equips students to evaluate an organization’s communication needs and devise a strategic communication plan to help reach organizational goals within contextual constraints.
Course Credits: 3.0

COMM420: Multimedia Storytelling

Introduces the technical, creative, analytical and practical skills needed to develop multimedia projects designed to engage intended audiences. Familiarizes students with the entire media project planning, production, delivery and publicity process. Provides strategies of practice in a range of techniques including storytelling (generally and particularly visually), photo-essay composition, sound recording and editing, the integration of visuals, live interview recording, animation of text and graphics, web/graphic design, and digital-video editing.
Course Credits: 3.0

COMM400: Professional Experience in Communication

Provides a supported, structured learning experience that prepares students for careers as professional communicators. Students lead the planning phase of a guided professional placement with a client/organization of their choice, and then complete a number of steps typical of professional communication management and service delivery.
Course Credits: 3.0

COMM415: Global Communication

Provides insights into, and an analytical framework for, understanding the growth and role of communication technologies in the international arena. Recent decades have seen dramatic changes to the nature of social, cultural and political interactions. These changes stem from many sources, including policy, technology and economics. This course explores these changes and positions communication technologies and their use within this changing landscape.
Course Credits: 3.0

COMM423: Strategic Internal and External Communication

Provides a critical understanding of strategic communication within specific organizational contexts. Considers what organizations are, how they work, and how, through communication practices, to contribute to sustaining or changing the organizations in our lives. Considers the communication issues of purposeful organizations. Grounds an understanding of organizations in the public, private and non-profit sectors. Emphasizes the culture and strategy of leadership and governance. Introduces foundations of public relations and relationships with organizations' stakeholders and builds a foundation of ethical communications practice.
Course Credits: 3.0

COMM435: Research Methods in Professional Communication

Introduces research methods in communication. It is designed to assist students in developing the necessary skills to: (a) understand methods that support professional practice in the field of professional communication; (b) critically evaluate research conducted and reported by others; c) plan appropriate research projects to address a question within an organizational context; and d) identify methodological issues and practices relevant to various research environments and inquiries. Students will learn the benefits and limitations of both quantitative and qualitative methods used in a professional context, and will learn how to apply different methods to answer a focused research question.
Course Credits: 3.0

COMM443: Communication in Indigenous Contexts

This course introduces foundational concepts relating to Indigenous peoples and perspectives in Canada in the context of communication and cultural studies and rooted in an overarching framework of social, economic and environmental justice. Topics explored could include the following: Indigenous histories and cultures, Indigenous ways of knowing and being, and Indigenous research methods; centering Indigenous subjectivities and situating Settlers as allying visitors, Coast Salish culture and communication protocols, designing ethical Indigenous/Settler intercultural communication; transforming stereotypical representations of Indigenous people and cultures in mass and social media; and other concepts grounding professional communication that involves and/or concerns Indigenous people. *pending approval
Course Credits: 3.0

COMM445: Crisis Communication

Introduces and examines the strategic, theoretical and practical underpinning for global issues and crisis communication management within the public and private sectors, focusing on issues, risk and crisis communication in a contemporary organizational context.
Course Credits: 3.0

COMM460: Communication Ethics

Explores the moral and ethical challenges of professionals working in the communication and media industries. Provides strategies for the student to assess ethical dilemmas in the everyday working life of professional communicators. The course weaves together case studies, the theoretical foundations of ethics, professional ethical codes, and the demands of thinking ethically. The course complements and enriches materials from previous course offerings in the BA in Professional Communication.
Course Credits: 3.0

COMM464: Sustainability Communication

Introduces foundational concepts in human communication aimed at promoting environmental, social and economic sustainability in individual, organizational and societal contexts. Investigates theoretical bases and ethical principles of communicating sustainability, and equips students to develop a critical approach to understanding and framing, and practical strategies to conceptualize, create and share, messages about sustainability across diverse media.
Course Credits: 3.0

COMM484: Current Topics in Contemporary Communications Practice

Presents current best practices for digital analytics in digital marketing and communications practice. Builds on strategic communication planning theory for the creation and achievement of measurable communication objectives and key performance indicator metrics within digital communication campaigns. Learners gain experience conducting social media listening and develop skills to effectively create and measure digital communications. Emphasizes evidence-based decision-making skills, the collection and analysis of digital communications data, the creation of analytics reports, and data visualization.
Course Credits: 3.0

COMM490: Capstone and Portfolio

Provides students with a reflective and practical forum to bridge their learning at RRU and their professional practices and careers. Includes developing a professional portfolio that integrates their work in the BAPC program and professional standards and practices. Prepares the student for career growth through the creative, multimodal expression of the professional identity begun in COMM300 (Foundations of Professional Experience). Consolidates the role of ethical, creative, technical, legal and administrative aspects of the practice of professional communication.
Course Credits: 3.0