course code

IHMN412

credits

3.0

course level

Undergraduate

Analyzes the processes used to develop tourism products and the integration of the community to enhance services and facilities to meet the needs of the visitor. Explores the key elements involved in planning, designing, and delivering tourism products. Analyses the skills and knowledge relating to creativity, market research, implementation and evaluation. Assesses approaches to feasibility analysis, packaging, distribution channels and market research. Analyzes the processes for generating tourism products integrating communities in order to enhance services and facilities, and meet the needs of the global visitor. Explores the key elements involved in planning, designing, and delivering tourism products. Analyses Discusses the skills and knowledge relating to creativity, market research, implementation and evaluation. Assesses approaches to feasibility analysis, packaging, distribution channels and market research.

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