Tofino Towel Co born from Devin Sorenson’s BCom idea

The idea won Devin Sorenson’s student team a business case competition judged by a panel of BC business professionals. Five years later, his Tofino Towel Co. products are sold in 200 stores across Canada. The company is staying unique in the competitive marketplace by collaborating with local artists on towel designs. The company also takes a philanthropic and sustainable approach to doing business through their 1% MODEL: one per cent of all profits are donated to local non-profits to help preserve west coast beaches and wildlife.

Sorenson holds a Bachelor of Commerce and Entrepreneurial Management from Royal roads University (2008).

Read more in Douglas Magazine.