The global tourism industry demands passionate entrepreneurs and leaders with advanced, industry-specific training. The Master of Arts in Tourism Management (MATM) program is designed to help you fulfill that demand by empowering you to lead and adapt to change,
If you have a passion for international travel, sustainable tourism or any other facet of the tourism and hospitality industry, the MATM program can help you acquire the skills and experience to thrive in any number of exciting and highly rewarding career paths.
Created in collaboration with industry experts, this program will equip you with the leadership tools, advanced knowledge and real-world skills to tackle the most pressing issues and navigate on the latest trends in global tourism while focusing on building resilience in the community.
The MATM program is built around three central themes: leadership, marketing, and destination development. The course content will expand upon a conceptual foundation in the social sciences, enhancing your personal development and providing unique insights into tourism, both as a sustainable economic engine and a global social phenomenon. A variety of engaging electives allow you to customize your educational journey and align it with your desired career path.
Not everything can be planned for. Learn the skills you need to respond, pivot quickly and lead change. You’ll examine real-life case studies that showcase different approaches to sustainable tourism development, engage with knowledgeable, highly experienced faculty and learn how to address workplace challenges within tourism and hospitality organizations. In the on-campus program, you’ll have the option to build valuable industry experience during a field study to a world-renowned destination.
The two-year MATM program is offered in two delivery models: on-campus delivery or blended delivery that combines online, self-directed learning with two one-week residencies on our stunning Victoria campus.
If you’re unsure about committing to a master’s level program, Royal Roads also offers a Graduate Certificate in Tourism Management that fully ladders into the MATM program.
You may be able to transfer previous earned credits from a RRU Graduate Certificate program. For more details contact an enrolment advisor.
Who It’s For
The MATM program is designed for tomorrow’s leaders in the global tourism industry. It’s for motivated individuals who want to rise to senior levels such as managers, entrepreneurs or consultants in the public, private or not-for-profit sector.
Most importantly, this program is for anyone with a tourism-related background who wants to obtain the skills, confidence and strategic vision to step boldly into an exciting, high-level career in the global tourism industry
To learn more about the application requirements for the program visit our Program Admissions page.
The Master of Arts in Tourism Management is a 36-credit program that covers a wide array of topics integral to your success in the highest levels of the tourism industry. The program, which combines team-based work and self-directed learning, consists of six required courses, a range of electives courses, experiential field studies, semester abroad opportunities, an optional internship and three completion options.
The MATM on-campus program includes a field study to a world-renowned destination. During this trip, you’ll conduct field research on a topic of your choice while connecting with local agencies and experiencing the destination from a tourist’s perspective. This week-long trip includes both group activities and individual time to explore on your own.
As part of the MATM program, you’ll have the chance to develop valuable industry connections and obtain real-world experience during an optional 420-hour internship. Your internship is an opportunity to intimately explore a specific career path – either in Canada or abroad – with the full support of Royal Roads staff and faculty.
Learn how our Career Learning and Development office supports Royal Roads students.
You’ll be able to choose from three different program completion options; course based, major research project or thesis option. Both the major research project and thesis options are recommended if you are considering pursuing a doctorate in the future.
The course-based option includes the six required courses plus five electives that you will choose depending on your interests. You will complete the program with a capstone course which consolidates your program learnings in a final paper. Through this completion option you will have the opportunity to customize your learning by focusing on particular themes within the tourism and hospitality industry and expanding your consulting and entrepreneurial skill sets.
Major Research Project
Following the six required courses you will select three elective courses and complete a major research project. This research project integrates both theory and applied research. You will complete your project with guidance from a advisor and will produce a written paper, article or create a non-traditional deliverable such as a video, website, curriculum, white paper, policy document or something else as agreed with your advisor.
If you are looking to apply your research learnings in your current workplace or if you are interested in getting some applied project experience, this path is ideal for you. This completion option will give you an opportunity to deep-dive into a specific topic of interest and will significantly enhance your ability to create real-world deliverables.
In addition to the six required courses you will choose two elective courses as well as develop a thesis. The thesis option requires approval from the program head. This approval process is in place to ensure students are committed to finishing the thesis within the duration of your program.
You will complete a comprehensive research paper of about 15,000 words, which includes both primary and secondary research into a particular topic of interest. You will work with your thesis supervisor to identify your topic, methodology, theoretical framework and appropriate literature and other secondary sources. You will be expected to defend your thesis before an academic committee.