General Studies Courses

General Studies courses may be an option for students interested in taking one or two credit-based courses but who are not currently interested in seeking a credential. Students who successfully complete General Studies courses may be eligible to transfer credit toward a certificate, diploma or degree upon formal admission to a program.

Permission to register in General Studies courses requires approval by the Dean or designate. Supporting documentation and/or prerequisites may be required.

For information about non-credit courses, visit Continuing Studies.

Upcoming Start Dates

PCOM530: Strategic Digital Communication

 Course Description: Introduces students to communication in the digital landscape. Distinguishes between digital and traditional/analog media and how a strong strategic communication must include elements of both to be effective. Helps students identify the advantages, shortcomings and risks of digital communication, and the significance of evaluating and reporting the impact of digital communication. Includes case studies, discussion forums for collaborative learning, an exercise drawn from the corporate world where students must convince cynical senior management about the need for and value of digital communication, and a team effort to develop a well-rationalized digital communication campaign plan.  Credits: 3.00

PCOM530: Strategic Digital Communication

 Course Description: Introduces students to communication in the digital landscape. Distinguishes between digital and traditional/analog media and how a strong strategic communication must include elements of both to be effective. Helps students identify the advantages, shortcomings and risks of digital communication, and the significance of evaluating and reporting the impact of digital communication. Includes case studies, discussion forums for collaborative learning, an exercise drawn from the corporate world where students must convince cynical senior management about the need for and value of digital communication, and a team effort to develop a well-rationalized digital communication campaign plan.  Credits: 3.00
Start Date End Date Tuition (Domestic) Delivery
October 19, 2020 December 20, 2020 TBD Online
May 24, 2021 August 1, 2021 TBD Blended
October 18, 2021 December 19, 2021 TBD Blended
May 23, 2022 July 31, 2022 TBD Blended

PCOM633: Strategic Communication

 Course Description: Explores effective management of external communication systems and processes in an organizational context. Reference is made to the linkages between all major communication efforts, including engagement, marketing and advertising; however, the emphasis of the course is on public relations, stakeholder relations, and corporate communication. The course focuses on the requisite skill set of corporate communication leaders, including reputation management, crisis management and strategic communication planning. Current trends, such as the use of social media channels, are highlighted. The course is delivered through a combination of case studies, experiential exercises, and interactive lectures designed to provide an opportunity to apply learnings through realistic scenarios and role playing.  Credits: 3.00

PCOM633: Strategic Communication

 Course Description: Explores effective management of external communication systems and processes in an organizational context. Reference is made to the linkages between all major communication efforts, including engagement, marketing and advertising; however, the emphasis of the course is on public relations, stakeholder relations, and corporate communication. The course focuses on the requisite skill set of corporate communication leaders, including reputation management, crisis management and strategic communication planning. Current trends, such as the use of social media channels, are highlighted. The course is delivered through a combination of case studies, experiential exercises, and interactive lectures designed to provide an opportunity to apply learnings through realistic scenarios and role playing.  Credits: 3.00
Start Date End Date Tuition (Domestic) Delivery
October 19, 2020 December 20, 2020 TBD Online
October 19, 2020 December 20, 2020 TBD Online
January 4, 2021 April 11, 2021 TBD On Campus
May 24, 2021 August 1, 2021 TBD Blended
October 18, 2021 December 19, 2021 TBD Blended
October 18, 2021 December 19, 2021 TBD Online
January 10, 2022 April 17, 2022 TBD On Campus
May 23, 2022 July 31, 2022 TBD Blended

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