General Studies Courses
General Studies courses may be an option for students interested in taking one or two credit-based courses but who are not currently interested in seeking a credential. Students who successfully complete General Studies courses may be eligible to transfer credit toward a certificate, diploma or degree upon formal admission to a program.
Permission to register in General Studies courses requires approval by the Dean or designate. Supporting documentation and/or prerequisites may be required.
For information about non-credit courses, visit Continuing Studies.
Upcoming Start Dates
PCOM530: Strategic Digital Communication
Course Description: Introduces students to communication in the digital landscape. Distinguishes between digital and traditional/analog media and how a strong strategic communication must include elements of both to be effective. Helps students identify the advantages, shortcomings and risks of digital communication, and the significance of evaluating and reporting the impact of digital communication. Includes case studies, discussion forums for collaborative learning, an exercise drawn from the corporate world where students must convince cynical senior management about the need for and value of digital communication, and a team effort to develop a well-rationalized digital communication campaign plan. Credits: 3.00
| Start Date | End Date | Tuition (Domestic) | Delivery |
|---|---|---|---|
| November 30, 2020 | December 20, 2020 | TBD | Online |
| May 24, 2021 | August 1, 2021 | TBD | Blended |
| October 18, 2021 | December 19, 2021 | TBD | Blended |
| May 23, 2022 | July 31, 2022 | TBD | Blended |
| October 17, 2022 | December 18, 2022 | TBD | Blended |
PCOM633: Strategic Communication
Course Description: Explores effective management of external communication systems and processes in an organizational context. Reference is made to the linkages between all major communication efforts, including engagement, marketing and advertising; however, the emphasis of the course is on public relations, stakeholder relations, and corporate communication. The course focuses on the requisite skill set of corporate communication leaders, including reputation management, crisis management and strategic communication planning. Current trends, such as the use of social media channels, are highlighted. The course is delivered through a combination of case studies, experiential exercises, and interactive lectures designed to provide an opportunity to apply learnings through realistic scenarios and role playing. Credits: 3.00
| Start Date | End Date | Tuition (Domestic) | Delivery |
|---|---|---|---|
| January 4, 2021 | April 11, 2021 | 2248.83 | Online |
| May 24, 2021 | August 1, 2021 | 2248.83 | Blended |
| October 18, 2021 | December 19, 2021 | TBD | Blended |
| October 18, 2021 | December 19, 2021 | TBD | Online |
| January 10, 2022 | April 17, 2022 | TBD | On Campus |
| May 23, 2022 | July 31, 2022 | TBD | Blended |
| October 17, 2022 | December 18, 2022 | TBD | Blended |
| October 17, 2022 | December 18, 2022 | TBD | Online |