Morgan Westcott is a graduate of the first cohort of Royal Roads University’s Master of Arts in Tourism Management, and is passionate about applied research and learning. Her graduating paper focused on the role of women in B.C.’s travel services industry. More recent work includes co-authoring a chapter in the Palgrave Handbook, Marketing Dark Heritage: Building Brands, Myth-Making and Social Marketing. Westcott brings this expertise and enthusiasm to Royal Roads in the strategic tourism marketing course. She is also an instructor at the British Columbia Institute of Technology for a variety of undergraduate courses in sales and marketing, as well as tourism development. Her next academic goal is to complete a doctorate in education.
Westcott is the former director of sales and marketing for the Arts and Cultural Guide to BC. More recently, she served as general manager of LinkBC - a provincial organization connecting tourism students with the industry. During her time at LinkBC Westcott managed events with hundreds of attendees, and was lead author and editor of Introduction to Tourism and Hospitality in BC, a textbook currently used by thousands of students. In her consulting practice, Westcott has been a copywriter for Tourism New Westminster, a SuperHost certified trainer, and a consumer content generator for BC Lodging and Campgrounds Association. She also produced business-to-business guides for Destination British Columbia.
Master of Arts in Tourism Management
Royal Roads University
Diploma of Technology in Marketing Management
Bachelor of Arts in English Literature
University of British Columbia