Bio (Bruce McLeod)

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Bruce McLeod

Bruce McLeod


Associate Faculty


Executive Education


Bruce McLeod’s life mission is to be “fully in service to others.” While studying in the Executive Coaching program at Royal Roads University in 2011, he had an epiphany where it became clear to him that all of his life experience had prepared him for what now is his own executive coaching practice. His philosophy is founded in the belief that everyone is 100 per cent capable and possesses within them all the wisdom and creativity they require. He’s passionate about seeing people and organizations reach places they never before thought possible. His mantra is “Know your purpose. Make it your practice.”


McLeod is president of Live Big Coaching where he offers coaching services, and employs a “coach approach” to leadership development and facilitation. He has led sales, operations, strategic planning and human resources functions in regional, national and multinational corporations. His background and experience powerfully informs his work with individuals, teams and organizations. McLeod is also very active with LEADS Canada as a coach, mentor coach, facilitator and moderator for 10+ Communities of Practice.


McLeod holds a Graduate Certificate in Executive Coaching from Royal Roads University. He also holds a bachelor’s degree in law from Carleton University and a Certificate in Adult Education from St. Francis Xavier University. He holds his Professional Certified Coach (PCC) credentials from the International Coach Federation.