Bruce McLeod

Associate faculty

Executive Education

Bruce McLeod’s life mission is to be “fully in service to others.” While studying in the Executive Coaching program at Royal Roads University in 2011, he had an epiphany where it became clear to him that all of his life experience had prepared him for what now is his own executive coaching practice. His philosophy is founded in the belief that everyone is 100 per cent capable and possesses within them all the wisdom and creativity they require. He’s passionate about seeing people and organizations reach places they never before thought possible. His mantra is “Know your purpose. Make it your practice.”


McLeod is president of Live Big Coaching where he offers coaching services, and employs a “coach approach” to leadership development and facilitation. He has led sales, operations, strategic planning and human resources functions in regional, national and multinational corporations. His background and experience powerfully informs his work with individuals, teams and organizations. McLeod is also very active with LEADS Canada as a coach, mentor coach, facilitator and moderator for 10+ Communities of Practice.


Graduate Certificate in Executive Coaching

Royal Roads University

Bachelor’s degree in law

Carleton University

Certificate in Adult Education

St. Francis Xavier University

Professional Certified Coach (PCC)

International Coach Federation