Bio (Ash Prasad)

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Ash Prasad


Canada Research Chair


School of Business


Prasad’s research adopts critical theoretical perspectives to conceptualize myriad organizational phenomena. To date, he has published over 40 journal articles and 15 book chapters, which have been variously informed by poststructuralist, postcolonial, neo-Marxist, feminist and psychoanalytic thought. His most recent book is entitled, Autoethnography and Organization Research, and he is the editor of the book, Contesting Institutional Hegemony in Today’s Business Schools. In addition to his ongoing work on entrepreneurship, gender and diversity issues in organizations and interpretive methods, Prasad is currently pursuing research on the sociology of graffiti, devalued labour and scientific misconduct, as well as reappraising academe’s responsibility to society in the wake of the political rise of right-wing extremism. His past research has generated in excess of $1.2 million in research funding as sole or principal investigator.


Prasad has held tenured appointments at academic institutions in several different countries. In these positions, he has taught at all post-secondary stages, including having delivered courses in undergraduate, MBA and PhD programs. He has also supervised, to completion, research students at the honours, master’s, doctoral and postdoctoral levels. Prasad serves as an elected member of a divisional executive committee at the Academy of Management and sits on the editorial boards of a number of journals.


Prasad earned his PhD in Organization Studies with minors in Accounting and Sociology from York University’s Schulich School of Business. He wrote much of his doctoral dissertation as a Graduate Research Fellow at the Institute for Social and Policy Studies at Yale University. His PhD was supported by a SSHRC Doctoral Fellowship, an Ontario Graduate Scholarship and multiple other awards. He previously earned a Master of Arts in Political Studies from Queen’s University and a Bachelor of Arts (Honours) in Political Science from Simon Fraser University. He was the youngest person to graduate with an honours degree from SFU in 2004.

Selected Publications (2015-)


Prasad, A. (2019). Autoethnography and organization research: Reflections from fieldwork in Palestine. New York: Palgrave.

Prasad, A. (Ed.). (2016). Contesting institutional hegemony in today’s business schools: Doctoral students speak out. Bingley, UK: Emerald.

Journal Special Issues Edited

Shadnam, M., Prasad, A., & Bykov, A. (in progress). Guest editors of thematic symposium, ‘The promise of the new sociology of morality for business ethics research.’ Journal of Business Ethics.

Prasad, A., & Mills, A. J. (2019). Guest editors of special issue, ‘Tropes, genres, fiction: Literature and organization.’ Culture and Organization25(2): 83-158.

Prasad, A., & Durepos, G. (2016). Guest editors of special issue, ‘Voices at/from the margins: Articulating the consequences of international business.’ Critical Perspectives on International Business, 12(3), 218-314.

Journal Articles

Rauf, A. A., & Prasad, A. (2020). Temporal spaces of egalitarianism: The ethical negation of economic inequality in an ephemeral religious organization. Journal of Business Ethics.

Segarra, P., & Prasad, A. (2020). Colonization, migration, and right-wing extremism: The constitution of embodied life of a dispossessed undocumented immigrant woman. Organization, 27(1), 174-187.

Fernando, D., & Prasad, A. (2019). Sex-based harassment and organizational silencing: How women are led to reluctant acquiescence in academia. Human Relations72(10), 1565-1594.

Prasad, A., Segarra, P., & Villanueva, C. E. (2019). Academic life under institutional pressures for AACSB accreditation: Insights from faculty members in Mexican business schools. Studies in Higher Education44(9), 1605-1618.

Prasad, A. (2019). Denying anthropogenic climate change: Or, how our rejection of objective reality gave intellectual legitimacy to fake news. Sociological Forum34(S1), 1217-1234.

Li, E. P. H., Prasad, A., Smith, C., Gutierrez, A., Lewis, E., & Brown B. (2019). Visualizing community pride: Engaging community through photo- and video-voice methods. Qualitative Research in Organizations and Management14(4), 377-392.

Rauf, A. A., Prasad, A., & Ahmed, A. (2019). How does religion discipline the consumer subject? Negotiating the paradoxical tension between consumer desire and the social order. Journal of Marketing Management35(5-6), 491-513.

Thexton, T., Prasad, A., & Mills, A. J. (2019). Learning empathy through literature. Culture and Organization25(2), 83-90.

Alvi, F. H., Prasad, A., & Segarra, P. (2019). The political embeddedness of entrepreneurship in extreme contexts: The case of the West Bank. Journal of Business Ethics157(1), 279-292.

Prasad, A. (2018). When is economic inequality justified? Business Horizons, 61(6), 855-862.

Rauf, A. A., Prasad, A., & Razzaque, M. A. (2018). Consumption within a soft total institution: Discursive inculcation in the Tablighi Jamaat. International Journal of Consumer Studies, 42(6), 854-864.

Segarra, P., & Prasad, A. (2018). How does corporeality inform theorizing? Revisiting Hannah Arendt and the banality of evil. Human Studies, 41(4), 545-563.

Li, E. P. H., & Prasad, A. (2018). From wall 1.0 to wall 2.0: Graffiti, social media, and ideological acts of resistance and recognition among Palestinian refugees. American Behavioral Scientist, 62(4), 493-511.

Prasad, A., & Qureshi, T. (2017). Race and racism in an elite postcolonial context: Reflections from investment banking. Work, Employment and Society, 31(2), 352-362.

Annisette, M., & Prasad, A. (2017). Critical accounting research in hyper-racial times. Critical Perspectives on Accounting, 43, 5-19.

Rauf, A., & Prasad, A. (2017). Ritualistic meal consumption and the temporal reduction of divisions due to economic disparity. Advances in Consumer Research, 45, 833-834.

Khoury, T. A., & Prasad, A. (2016). Entrepreneurship amid concurrent institutional constraints in less developed countries. Business and Society, 55(7), 934-969.

Auster, E. R., & Prasad, A. (2016). Why do women still not make it to the top? Dominant organizational ideologies and biases by promotion committees limit opportunities to destination positions. Sex Roles, 75(5-6), 177-196.

Durepos, G., Prasad, A., & Villanueva, C. E. (2016). How might we study international business to account for marginalized subjects? Turning to practice and situating knowledges. Critical Perspectives on International Business, 12(3), 306-314.

Prasad, A., & Durepos, G. (2016). From margin to center: Listening to silenced subjectivities in international business. Critical Perspectives on International Business, 12(3), 218-221.

Prasad, A. (2016). Cyborg writing as a political act: Reading Donna Haraway in organization studies. Gender, Work and Organization, 23(4), 431-446.

Prasad, A. (2015). Liminal transgressions, or where should the critical academy go from here? Reimagining the future of doctoral education to engender research sustainability. Critical Perspectives on Accounting, 26, 108-116.

Fotaki, M., & Prasad, A. (2015). Questioning neoliberal capitalism and economic inequality in business schools. Academy of Management Learning and Education, 14(4), 556-575.

Book Chapters

Prasad, A., Segarra, P., & Villanueva, C. E. (2020). Situating knowledges through feminist objectivity in organization studies: Donna Haraway and the partial perspective. In R. McMurray & A. Pullen (Eds.), Rethinking culture, organization and management. New York: Routledge.

Prasad, A. (2016). The fact of Otherness: Liberating the subaltern consciousness in management education. In T. Beyes, M. Parker, & C. Steyaert (Eds.), Routledge companion to reinventing management education (pp. 454-467). New York: Routledge.

Prasad, A. (2016). Conclusion. In A. Prasad (Ed.), Contesting institutional hegemony in today’s business schools: Doctoral students speak out (pp. 183-204). Bingley, UK: Emerald.

Prasad, A. (2016). Playing the game and trying not to lose myself: A doctoral student’s perspective on the institutional pressures for research output. In A. Prasad (Ed.), Contesting institutional hegemony in today’s business schools: Doctoral students speak out (pp. 69-89). Bingley, UK: Emerald.

Prasad, A. (2016). Introduction. In A. Prasad (Ed.), Contesting institutional hegemony in today’s business schools: Doctoral students speak out (pp. xi-xvi). Bingley, UK: Emerald.

Prasad, A. (2015). A rebel without a cause? (Re)claiming the question of the political in critical management studies. In A. Prasad, P. Prasad, A. J. Mills, & J-H. Mills (Eds.), The Routledge companion to critical management studies (pp. 80-90). New York: Routledge.

Prasad, A. (2015). Beyond positivism: Towards paradigm pluralism in cross cultural management research. In N. Holden, S. Michailova, & S. Tietze (Eds.), Routledge companion to cross-cultural management (pp. 198-207). New York: Routledge.

Book Reviews

Prasad, A., & Segarra, P. (2020). Review of K. Millar, Reclaiming the discarded: Life and labor in Rio’s garbage dump. Organization.

Prasad, A. (2019). Review of E. Lomsky-Feder & O. Sasson-Levy, Women soldiers and citizenship in Israel: Gendered encounters with the state. Gender and Society33(2), 329-331.

Prasad, A., & Segarra, P. (2017). Academe under siege and the atrophy of today’s universities [Review of T. Docherty, Universities at war]. ephemera: theory and politics in organization, 17(3), 727-732.

Prasad, A. (2016). Review of R. Collins & M. McConnell, Napoleon never slept: How great leaders leverage social energy. Organization Studies, 37(4), 591-593.                                              

Conference Proceedings

Rauf, A., & Prasad, A. (2019). Taming desire? Negotiating the complex and paradoxical tension between consumer passion and social order. In S. K. Lam, M. Giesler & X. Luo (Eds.), American Marketing Association Winter Conference Proceedings (Vol. 30) (pp. MC4-MC5). Austin, TX.

Segarra, P., & Prasad, A. (2016). Banality of evil: Towards collapsing the boundary conditions between ontology and epistemology. In E. Muralidharan (Ed.), Paper Proceedings of the Administrative Sciences Association of Canada Conference. Edmonton, AB.

Popular Press Articles

Fernando, D., & Prasad, A. (2018, July 13). How managers, coworkers, and HR pressure women to stay silent about harassment. Harvard Business Review (digital version).

Prasad, A. (2016, October). Consolidating voices on the doctoral student journey. AOM Critical Management Studies Quarterly Newsletter.

Segarra, P., & Prasad, A. (2016, May 5). How corruption is hurting Mexico City’s efforts to tackle air pollution. The Conversation.