Bio (Ash Prasad)
Canada Research Chair
School of Business
Dr. Prasad’s research adopts critical theoretical perspectives to conceptualize myriad organizational phenomena. His research interests broadly focus on embodiment, gender and diversity issues in organizations, and interpretive methods. To date, he has published some 50 journal articles and 15 book chapters, which have been variously informed by poststructuralist, postcolonial, neo-Marxist, feminist, and psychoanalytic thought. His most recent book is entitled, Autoethnography and Organization Research, and he is the editor of the book, Contesting Institutional Hegemony in Today’s Business Schools. His past research has generated in excess of $1.3 million in research funding as sole or principal investigator.
Dr. Prasad has held tenured appointments at academic institutions in several different countries. In these positions, he has taught at all post-secondary stages, including having delivered courses in undergraduate, MBA, and PhD programs. He has also supervised, to completion, research students at the honors, master’s, doctoral, and postdoctoral levels. He serves as an elected member of a divisional executive committee at the Academy of Management and sits on the editorial boards of a number of journals.
Dr. Prasad earned his PhD in organization studies with minors in accounting and sociology from York University’s Schulich School of Business in 2012. He wrote much of his doctoral dissertation as a Graduate Research Fellow at the Institute for Social and Policy Studies at Yale University. His PhD was supported by a SSHRC Doctoral Fellowship, an Ontario Graduate Scholarship and multiple other research awards. He previously earned a Master of Arts in political studies from Queen’s University and a Bachelor of Arts (Honours) in political science from Simon Fraser University.
Selected Publications (2012-)
Prasad, A. (2019). Autoethnography and organization research: Reflections from fieldwork in Palestine. New York: Palgrave.
Prasad, A. (Ed.). (2016). Contesting institutional hegemony in today’s business schools: Doctoral students speak out. Bingley, UK: Emerald.
Journal Special Issues Edited
Bapuji, H., Doh, J., Ertug, G., George, G., Mair, J., & Prasad, A. (in progress). Guest editors of special issue, ‘COVID-19 and business and society scholarship.’ Business and Society,
Mandalaki, E., van Amsterdam, N., Prasad, A., & Fotaki, M. (in progress). Guest editors of special issue, ‘Caring about the unequal effects of the pandemic: What feminist, art and activism can teach us.’ Gender, Work and Organization.
Shadnam, M., Prasad, A., & Bykov, A. (in progress). Guest editors of thematic symposium, ‘The promise of the new sociology of morality for business ethics research.’ Journal of Business Ethics.
Prasad, A., & Mills, A. J. (2019). Guest editors of special issue, ‘Tropes, genres, fiction: Literature and organization.’ Culture and Organization, 25(2): 83-158.
Prasad, A., & Durepos, G. (2016). Guest editors of special issue, ‘Voices at/from the margins: Articulating the consequences of international business.’ Critical Perspectives on International Business, 12(3), 218-314.
Zulfiqar, G., & Prasad, A. (in press). Challenging social inequality in the Global South: Class, privilege, and consciousness-raising through critical management education. Academy of Management Learning and Education.
Prasad, A., & Zulfiqar, G. (in press). Resistance and praxis in the making of feminist solidarity: A conversation with Cynthia Enloe. Gender, Work and Organization.
Shadnam, M., Bykov, A., & Prasad, A. (in press). Opening constructive dialogues between business ethics research and the new sociology of morality. Journal of Business Ethics.
Prasad, A. (2020). The organization of ideological discourse in times of unexpected crisis: Explaining how COVID-19 is exploited by populist leaders. Leadership, 16(3), 294-302.
Wasdani, K. P., & Prasad, A. (2020). The impossibility of social distancing among the urban poor: The case of an Indian slum in the times of COVID-19. Local Environment, 25(5), 414-418.
Rauf, A. A., & Prasad, A. (2020). Temporal spaces of egalitarianism: The ethical negation of economic inequality in an ephemeral religious organization. Journal of Business Ethics, 162(3), 699-718.
Segarra, P., & Prasad, A. (2020). Colonization, migration, and right-wing extremism: The constitution of embodied life of a dispossessed undocumented immigrant woman. Organization, 27(1), 174-187.
Fernando, D., & Prasad, A. (2019). Sex-based harassment and organizational silencing: How women are led to reluctant acquiescence in academia. Human Relations, 72(10), 1565-1594.
Prasad, A., Segarra, P., & Villanueva, C. E. (2019). Academic life under institutional pressures for AACSB accreditation: Insights from faculty members in Mexican business schools. Studies in Higher Education, 44(9), 1605-1618.
Prasad, A. (2019). Denying anthropogenic climate change: Or, how our rejection of objective reality gave intellectual legitimacy to fake news. Sociological Forum, 34(S1), 1217-1234.
Li, E. P. H., Prasad, A., Smith, C., Gutierrez, A., Lewis, E., & Brown B. (2019). Visualizing community pride: Engaging community through photo- and video-voice methods. Qualitative Research in Organizations and Management, 14(4), 377-392.
Rauf, A. A., Prasad, A., & Ahmed, A. (2019). How does religion discipline the consumer subject? Negotiating the paradoxical tension between consumer desire and the social order. Journal of Marketing Management, 35(5-6), 491-513.
Thexton, T., Prasad, A., & Mills, A. J. (2019). Learning empathy through literature. Culture and Organization, 25(2), 83-90.
Alvi, F. H., Prasad, A., & Segarra, P. (2019). The political embeddedness of entrepreneurship in extreme contexts: The case of the West Bank. Journal of Business Ethics, 157(1), 279-292.
Prasad, A. (2018). When is economic inequality justified? Business Horizons, 61(6), 855-862.
Rauf, A. A., Prasad, A., & Razzaque, M. A. (2018). Consumption within a soft total institution: Discursive inculcation in the Tablighi Jamaat. International Journal of Consumer Studies, 42(6), 854-864.
Segarra, P., & Prasad, A. (2018). How does corporeality inform theorizing? Revisiting Hannah Arendt and the banality of evil. Human Studies, 41(4), 545-563.
Li, E. P. H., & Prasad, A. (2018). From wall 1.0 to wall 2.0: Graffiti, social media, and ideological acts of resistance and recognition among Palestinian refugees. American Behavioral Scientist, 62(4), 493-511.
Prasad, A., & Qureshi, T. (2017). Race and racism in an elite postcolonial context: Reflections from investment banking. Work, Employment and Society, 31(2), 352-362.
Annisette, M., & Prasad, A. (2017). Critical accounting research in hyper-racial times. Critical Perspectives on Accounting, 43, 5-19.
Rauf, A., & Prasad, A. (2017). Ritualistic meal consumption and the temporal reduction of divisions due to economic disparity. Advances in Consumer Research, 45, 833-834.
Khoury, T. A., & Prasad, A. (2016). Entrepreneurship amid concurrent institutional constraints in less developed countries. Business and Society, 55(7), 934-969.
Auster, E. R., & Prasad, A. (2016). Why do women still not make it to the top? Dominant organizational ideologies and biases by promotion committees limit opportunities to destination positions. Sex Roles, 75(5-6), 177-196.
Durepos, G., Prasad, A., & Villanueva, C. E. (2016). How might we study international business to account for marginalized subjects? Turning to practice and situating knowledges. Critical Perspectives on International Business, 12(3), 306-314.
Prasad, A., & Durepos, G. (2016). From margin to center: Listening to silenced subjectivities in international business. Critical Perspectives on International Business, 12(3), 218-221.
Prasad, A. (2016). Cyborg writing as a political act: Reading Donna Haraway in organization studies. Gender, Work and Organization, 23(4), 431-446.
Prasad, A. (2015). Liminal transgressions, or where should the critical academy go from here? Reimagining the future of doctoral education to engender research sustainability. Critical Perspectives on Accounting, 26, 108-116.
Fotaki, M., & Prasad, A. (2015). Questioning neoliberal capitalism and economic inequality in business schools. Academy of Management Learning and Education, 14(4), 556-575.
Prasad, A. (2014). Corporeal ethics in an ethnographic encounter: A tale of embodiment from the Occupied Palestinian Territories. Scandinavian Journal of Management, 30(4), 525-531.
Prasad, A. (2014). You can’t go home again: And other psychoanalytic lessons from crossing a neo-colonial border. Human Relations, 67(2), 233-257.
Fotaki, M., & Prasad, A. (2014). Social justice interrupted? Values, pedagogy, and purpose of business school academics. Management Learning, 45(1), 103-106.
Prasad, A. (2014). Psychoanalytically reading hedonic consumption in the 50 Shades trilogy. Advances in Consumer Research, 42, 646.
Prasad, A. (2013). Playing the game and trying not to lose myself: A doctoral student’s perspective on the institutional pressures for research output. Organization, 20(6), 936-948.
Prasad, A., & Holzinger, I. (2013). Seeing through smoke and mirrors: A critical analysis of marketing CSR. Journal of Business Research, 66(10), 1915-1921.
Prasad, A. (2012). Research commensurability: Or, the loss of analytical precision. Industrial and Organizational Psychology, 5(3), 352-354.
Prasad, A. (2012). Beyond analytical dichotomies. Human Relations, 65(5), 567-595.
Zulfiqar, G., & Prasad, A. (in press). The epistemology of the toilet: Doing class work in Pakistan. In V. Doshi (Ed.), Postcoloniality in India, Pakistan, and Bangladesh. New York: Routledge.
Prasad, A., Segarra, P., & Villanueva, C. E. (2020). Situating knowledges through feminist objectivity in organization studies: Donna Haraway and the partial perspective. In R. McMurray & A. Pullen (Eds.), Rethinking culture, organization and management (pp. 73-87). New York: Routledge.
Prasad, A. (2016). The fact of Otherness: Liberating the subaltern consciousness in management education. In T. Beyes, M. Parker, & C. Steyaert (Eds.), Routledge companion to reinventing management education (pp. 454-467). New York: Routledge.
Prasad, A. (2016). Conclusion. In A. Prasad (Ed.), Contesting institutional hegemony in today’s business schools: Doctoral students speak out (pp. 183-204). Bingley, UK: Emerald.
Prasad, A. (2016). Playing the game and trying not to lose myself: A doctoral student’s perspective on the institutional pressures for research output. In A. Prasad (Ed.), Contesting institutional hegemony in today’s business schools: Doctoral students speak out (pp. 69-89). Bingley, UK: Emerald.
Prasad, A. (2016). Introduction. In A. Prasad (Ed.), Contesting institutional hegemony in today’s business schools: Doctoral students speak out (pp. xi-xvi). Bingley, UK: Emerald.
Prasad, A. (2015). A rebel without a cause? (Re)claiming the question of the political in critical management studies. In A. Prasad, P. Prasad, A. J. Mills, & J-H. Mills (Eds.), The Routledge companion to critical management studies (pp. 80-90). New York: Routledge.
Prasad, A. (2015). Beyond positivism: Towards paradigm pluralism in cross cultural management research. In N. Holden, S. Michailova, & S. Tietze (Eds.), Routledge companion to cross-cultural management (pp. 198-207). New York: Routledge.
Prasad, A., & Farzadnia, S. (2013). Clean Air Act. In L. M. Salinger (Eds.), Encyclopedia of white-collar and corporate crime (Volume 3, 2nd ed.) (pp. 175-177). Thousand Oaks: Sage.
Prasad, A. (2012). Reconsidering the socio-scientific enterprise of sexual difference: The case of Kimberly Nixon. In D. Naugler (Ed.), Canadian perspectives in sexuality studies: Identities, experiences, and the contexts of change (pp. 494-499). Oxford: Oxford University Press.
Prasad, A., & Segarra, P. (in press). Review of K. Millar, Reclaiming the discarded: Life and labor in Rio’s garbage dump. Organization.
Prasad, A. (2019). Review of E. Lomsky-Feder & O. Sasson-Levy, Women soldiers and citizenship in Israel: Gendered encounters with the state. Gender and Society, 33(2), 329-331.
Prasad, A., & Segarra, P. (2017). Academe under siege and the atrophy of today’s universities [Review of T. Docherty, Universities at war]. ephemera: theory and politics in organization, 17(3), 727-732.
Prasad, A. (2016). Review of R. Collins & M. McConnell, Napoleon never slept: How great leaders leverage social energy. Organization Studies, 37(4), 591-593.
Prasad, A. (2013). Review of P. Fleming & M. T. Jones, The end of corporate social responsibility: Crisis and critique. Organization Studies, 34(11), 1729-1731.
Zulfiqar, G., & Prasad, A. (2020). Interrogating the toilet as a seat of power and privilege. In G. Atinc (Ed.), Academy of Management Best Paper Proceedings. Vancouver, BC.
Segarra, P., & Prasad, A. (2020). Dynamics of vulnerability in America. Academy of Management Global Proceedings. Mexico City, Mexico.
Rauf, A., & Prasad, A. (2019). Taming desire? Negotiating the complex and paradoxical tension between consumer passion and social order. In S. K. Lam, M. Giesler & X. Luo (Eds.), American Marketing Association Winter Conference Proceedings (Vol. 30) (pp. MC4-MC5). Austin, TX.
Segarra, P., & Prasad, A. (2016). Banality of evil: Towards collapsing the boundary conditions between ontology and epistemology. In E. Muralidharan (Ed.), Paper Proceedings of the Administrative Sciences Association of Canada Conference. Edmonton, AB.
Prasad, A. (2013). Playing the game and trying not to lose myself: On the institutional pressures for research output. In L. Toombs (Ed.), Academy of Management Best Paper Proceedings. Orlando, FL.
Khoury, T. A., & Prasad, A. (2012). How do developing country entrepreneurs navigate extreme institutional voids? In L. Toombs (Ed.), Academy of Management Best Paper Proceedings. Boston, MA.
Popular Press/Industry Articles
Prasad, A., & Nygaard-Petersen, K. (2020, September 9). An opt-out organ donor system could address Canada’s shortage of organs for transplant. The Conversation (Canada).
Fernando, D., & Prasad, A. (2018, July 13). How managers, coworkers, and HR pressure women to stay silent about harassment. Harvard Business Review (digital version).
Prasad, A. (2016, October). Consolidating voices on the doctoral student journey. AOM Critical Management Studies Quarterly Newsletter.
Segarra, P., & Prasad, A. (2016, May 17). La corruption, facteur aggravant de la pollution de l’air à Mexico. The Conversation (France).
Segarra, P., & Prasad, A. (2016, May 5). How corruption is hurting Mexico City’s efforts to tackle air pollution. The Conversation (US).
Prasad, A. (2014, June). Bridging theory and practice in CMS: Supporting junior scholars to establish a more inclusive scholarly community. AOM Critical Management Studies Quarterly Newsletter, pp. 9-10.