Comment: Olympic rings don’t drive a tourism bonanza

February 23, 2014
Times Colonist
Eugene Thomlinson
Article Source: Read the Original Article

The Olympic Games are the host country’s ultimate infomercial — an opportunity to present a desired image to the world. But despite all the eyes on the venue and its postcard images, there are often few tangible benefits after the brief exposure, says School of Tourism and Hospitality Management Prof. Eugene Thomlinson. With mass media attention and money to build facilities, the Games are a chance for host countries and cities to promote their brand, but to what degree the impact has tangible benefits varies.

Read the full comment piece in the Times Colonist here.