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Black on fewer election signs in Victoria
Here is an excerpt:
“Campaign signs are one of the biggest enigmas in modern campaigning,” says Royal Roads political scientist David Black. “The research indicates they don’t do as intended — that is, they don’t persuade anybody.”
“It remains the most effective thing a candidate can do at any level — municipal, provincial, federal —to knock on a door, talk to a potential voter and listen to what they want,” Black explains.
But in our increasingly digital world, Black also believes election signs still have a place — raising awareness and reminding people there’s an election.
This story appeared on CHEK News.