TRMN504: Product & Market Innovations
Course at a glance
Subject Level
Graduate
Course Description
Tourism products and markets are analyzed through the lens of the customer experience, niche markets, and the role of physical and emotional experiences in creating a competitive advantage. Traditional paradigms for product and market development are probed; the value of emotions in attracting and retaining visitors debated; criterion for success evaluated, and performance measures examined.
Course Credits
- 3.00