TRMN504: Product & Market Innovations

Course at a glance

Subject Level


Course Description

Tourism products and markets are analyzed through the lens of the customer experience, niche markets, and the role of physical and emotional experiences in creating a competitive advantage. Traditional paradigms for product and market development are probed; the value of emotions in attracting and retaining visitors debated; criterion for success evaluated, and performance measures examined.

Course Credits

  • 3.00