TRMN504: Product & Market Innovations

Course at a glance

Next Start Date

June 7, 2021

Subject Level


Course Description

Tourism products and markets are analyzed through the lens of the customer experience, niche markets, and the role of physical and emotional experiences in creating a competitive advantage. Traditional paradigms for product and market development are probed; the value of emotions in attracting and retaining visitors debated; criterion for success evaluated, and performance measures examined.

Course Credits

  • 3.00

General Studies Offerings

General studies courses may be eligible for internal transfer credit into their related programs.

Start Date End Date Tuition (Domestic) Delivery
June 7, 2021 August 20, 2021 TBD On Campus
November 22, 2021 January 30, 2022 TBD Online
June 6, 2022 August 19, 2022 TBD On Campus