PCOM530: Strategic Digital Communication

Course at a glance

Next Start Date

November 30, 2020

Subject Level

Graduate

Course Description

Introduces students to communication in the digital landscape. Distinguishes between digital and traditional/analog media and how a strong strategic communication must include elements of both to be effective. Helps students identify the advantages, shortcomings and risks of digital communication, and the significance of evaluating and reporting the impact of digital communication. Includes case studies, discussion forums for collaborative learning, an exercise drawn from the corporate world where students must convince cynical senior management about the need for and value of digital communication, and a team effort to develop a well-rationalized digital communication campaign plan.

Course Credits

  • 3.00

General Studies Offerings

General studies courses may be eligible for internal transfer credit into their related programs.

Start Date End Date Tuition (Domestic) Delivery
November 30, 2020 December 20, 2020 TBD Online
May 24, 2021 August 1, 2021 TBD Blended
October 18, 2021 December 19, 2021 TBD Blended
May 23, 2022 July 31, 2022 TBD Blended
October 17, 2022 December 18, 2022 TBD Blended