PCOM530: Strategic Digital Communication
Course at a glance
Next Start Date
Subject Level
Course Description
Introduces students to communication in the digital landscape. Distinguishes between digital and traditional/analog media and how a strong strategic communication must include elements of both to be effective. Helps students identify the advantages, shortcomings and risks of digital communication, and the significance of evaluating and reporting the impact of digital communication. Includes case studies, discussion forums for collaborative learning, an exercise drawn from the corporate world where students must convince cynical senior management about the need for and value of digital communication, and a team effort to develop a well-rationalized digital communication campaign plan.
Course Credits
- 3.00
General Studies Offerings
General studies courses may be eligible for internal transfer credit into their related programs.
| Start Date | End Date | Tuition (Domestic) | Delivery |
|---|---|---|---|
| November 30, 2020 | December 20, 2020 | TBD | Online |
| May 24, 2021 | August 1, 2021 | TBD | Blended |
| October 18, 2021 | December 19, 2021 | TBD | Blended |
| May 23, 2022 | July 31, 2022 | TBD | Blended |
| October 17, 2022 | December 18, 2022 | TBD | Blended |