IHMN315: Research Methods for Tourism
Provides a practical, applied, solutions-based approach to tourism and hospitality research. Students gain a broad understanding of qualitative and quantitative research methods and design, ethics, validity and reliability, and data collection and analysis. Accessing and critically evaluating existing research, with an emphasis on marketing research, is reviewed so that learners can determine when it is appropriate to be a consumer of secondary research and when it is advisable to invest in primary research.
General Studies Offerings
General studies courses may be eligible for internal transfer credit into their related programs.
|Start Date||End Date||Tuition (Domestic)||Delivery|
|September 14, 2020||November 27, 2020||TBD||Online|
|September 13, 2021||December 17, 2021||TBD||On Campus|