IHMN315: Research Methods for Tourism

Course at a glance

Next Start Date

September 14, 2020

Subject Level


Course Description

Provides a practical, applied, solutions-based approach to tourism and hospitality research. Students gain a broad understanding of qualitative and quantitative research methods and design, ethics, validity and reliability, and data collection and analysis. Accessing and critically evaluating existing research, with an emphasis on marketing research, is reviewed so that learners can determine when it is appropriate to be a consumer of secondary research and when it is advisable to invest in primary research.

Course Credits

  • 3.00

General Studies Offerings

General studies courses may be eligible for internal transfer credit into their related programs.

Start Date End Date Tuition (Domestic) Delivery
September 14, 2020 November 27, 2020 TBD Online
September 13, 2021 December 17, 2021 TBD On Campus