IHMN301: Digital Communication in Global Business
Course at a glance
Next Start Date
January 4, 2021
Subject Level
Undergraduate
Course Description
Analyses the roles of social media and the Internet in global tourism from both corporate and professional perspectives. Addresses on-line booking, trip advisor and other traveller experience websites and their impact on travel choices, assesses the role of social media in publicising crises, special events, and travel opportunities. Identifies and analyses competitive approaches to website development.
Course Credits
- 3.00
General Studies Offerings
General studies courses may be eligible for internal transfer credit into their related programs.
| Start Date | End Date | Tuition (Domestic) | Delivery |
|---|---|---|---|
| January 4, 2021 | April 16, 2021 | TBD | On Campus |
| September 13, 2021 | December 17, 2021 | TBD | On Campus |