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ITAI: Introduction to Academic Integrity

The Introduction to Academic Integrity course illustrates academic integrity and plagiarism in real-life scenarios. A clear sense of academic honesty and responsibility is fundamental to good scholarship, and the integrity of university academic work and the degrees conferred by the university is dependent upon the honesty and soundness of the teacher-student learning relationship and of the evaluation process. Therefore, all students must understand the meaning and consequences of cheating, plagiarism, and other academic offences. The Introduction to Academic Integrity course serves as a helpful, interactive companion to the academic integrity policy and procedures outlined in the Student Policies & Procedures, which contains the policies and procedures that guide academic life at Royal Roads and support our mission as a university.
Course Credits: 0.0

PCOM510: Introduction to Communication Theory

Introduces major perspectives in communication theory. Includes the fundamentals of human communication and a critical examination of the effect of technology on communication.
Course Credits: 3.0

PCOM515: Research Process and Methods in Communication

Provides students with an introduction to the foundations of communication research and to the concepts and procedures of qualitative and quantitative research methodology. Covers strategies for critically assessing published empirical research and discusses the role of epistemological and ontological assumptions in the application of paradigms of knowledge. Reviews issues concerning ethics in research and the function of social values in the process of knowledge construction. Examines research design and logic systems and reviews the process of crafting research proposals. *pending approval
Course Credits: 3.0

PCOM520: Leveraging Social Media

Explores how to harness social media for stakeholder engagement and other organizational purposes. Includes clarifying the attributes of social media and its impact on the relationship between the organization and its stakeholders, the implications of social media for communication management and interactions with stakeholders, and an overview of the processes, policies, and methodologies to effectively use social media. Includes case studies or discussions on various types of stakeholder engagement, including crowd sourcing, collaboration and open media, as well as issue management and reputation, and social media use in non-profit, government, and for-profit sectors. Takes a strategic perspective (planning and integration with other communication activities) rather than a tactical perspective (how to write for social media, create a blog, etc.).
Course Credits: 3.0

PCOM530: Strategic Digital Communication

Provides practical and strategic knowledge of current trends in digital communication and the continued impact of those trends on social interaction. Explores how to harness digital communication for stakeholder engagement (media, investor, public, government) and other organizational purposes. Includes the implications of social media for communication management and interactions with stakeholders, and an overview of the processes, policies, and methodologies to effectively use social media. Includes case studies or discussions on various types of stakeholder engagement, including crowd sourcing, collaboration and open media, as well as issue and reputation management.
Course Credits: 3.0

PCOM540: Communication, Culture, Media and Technology

Presents an overview of the historical development of theories and approaches to media and cultural studies as they interconnect with communication studies. Considers the meaning and production of culture, the culture industry, and various interpretive practices. Explores how mass media has influenced and been influenced by cultural industries and contextualizes our current digital age in relation to other major advancements in communication history. Drawing on contemporary media and cultural theory, the course investigates how our current digital environment modifies our definitions of privacy and the public, civil society, political participation, and culture through case studies and applied and experiential activities.
Course Credits: 3.0

PCOM550: Communication and Culture in Organizations

Analyzes organizational structures, styles, and systems as they pertain to communication in organizations. Examines how strategic design and implementation of communication systems interact with human and technological factors to impact organizational culture. Considers issues related to emerging technologies, intellectual contributions, and organizational behaviour. Course conducted through case studies, research, and discussions and facilitated by leading organizational communication practitioners.
Course Credits: 3.0

PCOM620: Research in Communication Studies

Provides students with an introduction to the foundations of communication research and to the concepts and procedures of qualitative and quantitative research methodology. Covers strategies for critically assessing published empirical research and discusses the role of epistemological and ontological assumptions in the application of paradigms of knowledge. Reviews issues concerning ethics in research and the function of social values in the process of knowledge construction. Examines research design and logic systems and reviews the process of crafting research proposals.
Course Credits: 3.0

PCOM630: Research Proposal

Provides students with an advanced introduction to qualitative and quantitative research methodology, strategies, data-gathering techniques, and data analysis. Students are introduced to strategies for reporting, representing, performing, and applying research outcomes. Research strategies and methods covered include but are not limited to participatory action research, ethnography, secondary data analysis and literature review, text and discourse analysis, survey design, interviewing, semiotics, focus groups, narrative methods, critical feminist research, decolonizing methodology, and Foucaldian methods. Pre-requisite: PCOM620.
Course Credits: 3.0

PCOM631: Media Production

Introduces the principles, styles, and strategies that characterize the creation and distribution of research-based media into the public sphere. Students practice the mechanics of combining digital photography, video, sound and text into sequentially based options using various styles and channels. Involves working peer-to-peer and with the instructor to analyze, foster and cultivate audiovisual grammars through creative processes.
Course Credits: 3.0

PCOM632: Conflict Analysis and Management

Conflict Analysis and Management (3). Provides a rich exposure to theories and practices of dispute resolution through the eyes of a practicing mediator and empowers the learner to be more effective and secure in responding to conflict. Examines conflict at interpersonal, community, and organizational levels. Concepts of analysis are applied, models of response are learned, and various skills of interpersonal communication are practiced.
Course Credits: 3.0

PCOM633: Strategic Communication

Explores effective management of external communication systems and processes in an organizational context. Reference is made to the linkages between all major communication efforts, including engagement, marketing and advertising; however, the emphasis of the course is on public relations, stakeholder relations, and corporate communication. The course focuses on the requisite skill set of corporate communication leaders, including reputation management, crisis management and strategic communication planning. Current trends, such as the use of social media channels, are highlighted. The course is delivered through a combination of case studies, experiential exercises, and interactive lectures designed to provide an opportunity to apply learnings through realistic scenarios and role playing.
Course Credits: 3.0

PCOM635: Communication for Development and Social Change

Examines the historical perspective and contemporary issues, concepts and theories that have influenced the field of development communication since the mid-twentieth century. Focuses on the complex relationships between communication and socioeconomic development and the role that communication plays in promoting (or impeding) social change and development.
Course Credits: 3.0

PCOM639: Communication for Sustainability

Identifies strategies to inform and educate, garner engagement and support, and build and share campaigns to address conservation and sustainability issues. An innovative, integrated, and applied course which fosters active environmental stewardship and a capacity to connect ideas among diverse groups and tell compelling stories with fluency. Highlights environmental visual communication as an emerging field which, through collaboration and deliverables, can build bridges between science and society. Aims to motivate the public to care about and become active participants in sustaining our ever-changing world. *pending approval
Course Credits: 3.0

PCOM640: Communication Policy, Politics and Law

Takes as its premise the political and ideological nature of communication, media and culture. Surveys classic and contemporary sources, themes and debates in the academic communication literature as these relate to disciplinary subfields such as policy, political economy, political communication, technology studies, cultural economics, law and ethics, and as they manifest in the interpersonal, print, broadcast, and telecommunications realms. Learners explore topics ranging from trans-national and state-level concerns to civil society; from electoral politics to those of social movements and countercultures; and from major policy documents and regulatory bodies in Canada and abroad to issues like terrorism and propaganda, privacy and surveillance, digital media and intellectual property that test the capacity of policymakers.
Course Credits: 3.0

PCOM645: Organizational Design, Communication and Knowledge Management

Discusses the systematic approach to configuring and aligning structures, communications, processes, knowledge, metrics, leadership and people practices, with culture and strategic direction in organizations to create an optimal organizational environment. Focuses on effective organizational design in both traditional and innovative organizations with special emphasis on innovative organizational forms and knowledge management principles. Topics include functional, divisional, matrix, team, and networked organizations; how IT creates new organizational possibilities; the information behaviour of individuals, networks and organizations; the nature of tacit and explicit knowledge services; strategies for identifying, capturing, organizing, storing, sharing and using knowledge; examples of innovative organizational possibilities such as democratic decision-making, crowd-based organizations, internal resource markets, and other forms of collective intelligence. Team projects include inventing new possibilities for real organizations. *pending approval
Course Credits: 3.0

PCOM650: Special Topics in Communication

Responds to current and emerging issues or trends in the professional field of communication and communication studies. Offered by local and visiting scholar practitioners with expertise in the relevant topic. Course topics may include: science communication, crisis communication, new new media (the second wave of new media that extends beyond websites and email), journalistic shifts, political discourse. *pending approval
Course Credits: 3.0

PCOM655: Organizational Cultural Development

Helps students understand organization from a cultural perspective. Explores both theoretical frameworks for understanding organizational culture and practical issues of organizational leadership, facilitation, and consulting. Discusses the origin and development of organizational culture as a field of study and outlines the existing methodological and theoretical approaches to organizational culture including sociological paradigms, anthropological traditions, as well as ethnological and phenomenological methodologies for studying culture in organizations. Raises discussion on the highly debatable issues of post-modern perspectives on organizational culture and multi-paradigmatic approaches to organizational studies. Learning and teaching approaches include case studies, and experiential and applied activities and assignments. *pending approval
Course Credits: 3.0

PCOM660: Research Paper

Constitutes a substantial written examination of a topic relevant to the study of communication. May include replication of relevant studies, application of knowledge to the field, development of instructional practices or resources, evaluations of practices or resources, critical essays, critical analyses of problems or issues, policy analysis or development, creative works, documentary work, and other types of projects negotiated with the instructor and based on publicly available data. Optimum length for a research paper is 30 to 40 pages or 9,000 to 12,000 words (300 words per page) and should involve approximately 200 hours of effort by the student. Pre-requisites: PCOM630, PCOM620
Course Credits: 6.0

PCOM661: Thesis

The thesis is the written product of a systematic study of a significant research topic in communication. The thesis identifies the topic, states the hypothesis or research question, identifies major assumptions, explains the significance of the undertaking, sets forth the sources for and methods of gathering information, analyzes the data, and offers a conclusion or recommendation based on the data and theoretical framing. The finished thesis evidences originality, critical and independent thinking, appropriate organization and format, and thorough documentation. The thesis should constitute approximately 400 hours of learner effort.
Course Credits: 12.0