Courses

COMMOTI: Orientation

Prepares students for a successful launch into their learning journey at Royal Roads University by offering a fully-online introduction to the program and the School of Communication and Culture. Provides overview of the program and course options and introduces students to the RRU technology platforms. Creates opportunity for students to meet and get to know one another in a virtual setting.
Credits: 0.0

PCOM510: Introduction to Communication Theory

Introduces major perspectives in communication theory. Includes the fundamentals of human communication and a critical examination of the effect of technology on communication.
Credits: 3.0

PCOM520: Social Media Strategy and Governance

Explores effective management of social media communication activities, including identification of the traits that differentiate social media from other types of communication, the implications of social media for management, and the processes, policies and methodologies to effectively manage social media. Takes a strategic perspective (planning and integration with other communication activities) rather than a tactical perspective (how to write for social media, create a blog, etc.).
Credits: 3.0

PCOM530: Technology and Interaction

Contextualizes our current digital age in relation to other major advancements in communication history. Drawing on contemporary media theory and academic inquiry, the course investigates how our current media environment modifies our definitions of privacy and the public, civil society, political participation, and culture. Provides practical and strategic knowledge of current trends in digital communication and the continued impact of those trends on social interaction
Credits: 3.0

PCOM540: Communication, Culture, and Media

Presents an overview of the historical development of theories and approaches to cultural studies, especially as they interconnect with communication studies. Considers the meaning and production of culture, the culture industry, and various interpretive practices and how mass media has influenced and been influenced by cultural industries.
Credits: 3.0

PCOM550: Organizational Communication

Analyzes organizational structures, styles, and systems as they pertain to communication in organizations. Examines how strategic design and implementation of communication systems interact with human and technological factors to impact organizational culture. Considers issues related to emerging technologies, intellectual contributions, and organizational behaviour. Course conducted through case studies, research, and discussions and facilitated by leading organizational communication practitioners.
Credits: 3.0

PCOM620: Research in Communication Studies

Provides students with an introduction to the foundations of communication research and to the concepts and procedures of qualitative and quantitative research methodology. Covers strategies for critically assessing published empirical research and discusses the role of epistemological and ontological assumptions in the application of paradigms of knowledge. Reviews issues concerning ethics in research and the function of social values in the process of knowledge construction. Examines research design and logic systems and reviews the process of crafting research proposals.
Credits: 3.0

PCOM630: Advanced Research Methods

Provides students with an advanced introduction to qualitative and quantitative research methodology, strategies, data-gathering techniques, and data analysis. Students are introduced to strategies for reporting, representing, performing, and applying research outcomes. Research strategies and methods covered include but are not limited to participatory action research, ethnography, secondary data analysis and literature review, text and discourse analysis, survey design, interviewing, semiotics, focus groups, narrative methods, critical feminist research, decolonizing methodology, and Foucaldian methods. Pre-requisite: PCOM620.
Credits: 3.0

PCOM631: Video Production and Distribution

Introduces the principles, styles, and strategies that characterize research-based writing and research-based visual communication. Students will learn and practice the mechanics of video production and distribution using various styles and channels. Considers the role and responsibilities of the professional researcher intent on publishing in popular media.
Credits: 3.0

PCOM632: Conflict Analysis and Management

Conflict Analysis and Management (3). Provides a rich exposure to theories and practices of dispute resolution through the eyes of a practicing mediator and empowers the learner to be more effective and secure in responding to conflict. Examines conflict at interpersonal, community, and organizational levels. Concepts of analysis are applied, models of response are learned, and various skills of interpersonal communication are practiced.
Credits: 3.0

PCOM633: Strategic Communication Management

Explores effective management of external communication programs in a business context. Reference is made to the linkages between all major communication efforts, including marketing and advertising; however the emphasis of the course is on public relations, stakeholder relations, and corporate communication. The course focuses on the requisite skill set of corporate communication managers, including reputation management, crisis management and strategic communication planning. Current trends, such as the use of social media, are highlighted. The course is delivered through a combination of case studies, in-class exercises and lectures designed to provide an opportunity for applying learnings through realistic scenarios and role playing.
Credits: 3.0

PCOM635: Communication for Social Change and Development

Introduces and develops the concepts of communication for social change and development beginning with the Communication of Innovations. Also the course introduces the concept of social marketing to "sell" pro-social messages. Considers how good communication strategies such as dialectic or dialogue can achieve economic and social development. Case studies and hands-on workshops will provide experience in dealing with a variety of methods to effect social change.
Credits: 3.0

PCOM640: Communication Policy, Politics and Law

Takes as its premise the political and ideological nature of communication, media and culture. Surveys classic and contemporary sources, themes and debates in the academic communication literature as these relate to disciplinary subfields such as policy, political economy, political communication, technology studies, cultural economics, law and ethics, and as they manifest in the interpersonal, print, broadcast, and telecommunications realms. Learners explore topics ranging from trans-national and state-level concerns to civil society; from electoral politics to those of social movements and countercultures; and from major policy documents and regulatory bodies in Canada and abroad to issues like terrorism and propaganda, privacy and surveillance, digital media and intellectual property that test the capacity of policymakers.
Credits: 3.0

PCOM660: Research Paper

The research paper constitutes a substantial written examination of a topic relevant to the study of communication. Topics need not be original contributions to knowledge, but may constitute exercises in replication of relevant studies, application of knowledge to the field, development of instructional practices or resources, evaluations of practices or resources, critical essays, critical analyses of problems or issues, policy analysis or development, surveys, creative works, documentary work, and other types of projects negotiated with the program director. Research paper projects are restricted to publicly available data. Optimum length for a research paper is 15 to 20 pages (4,000 to 5,000 words) and should constitute approximately 200 hours of effort by the student. Pre-requisites: Advanced Research Methods, PCOM620
Credits: 6.0

PCOM661: Thesis

The thesis is the written product of a systematic study of a significant research topic in communication. The thesis identifies the topic, states the hypothesis or research question, identifies major assumptions, explains the significance of the undertaking, sets forth the sources for and methods of gathering information, analyzes the data, and offers a conclusion or recommendation based on the data and theoretical framing. The finished thesis evidences originality, critical and independent thinking, appropriate organization and format, and thorough documentation. The thesis should constitute approximately 400 hours of learner effort.
Credits: 12.0