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ITAI: Introduction to Academic Integrity

The Introduction to Academic Integrity course illustrates academic integrity and plagiarism in real-life scenarios. A clear sense of academic honesty and responsibility is fundamental to good scholarship, and the integrity of university academic work and the degrees conferred by the university is dependent upon the honesty and soundness of the teacher-student learning relationship and of the evaluation process. Therefore, all students must understand the meaning and consequences of cheating, plagiarism, and other academic offences. The Introduction to Academic Integrity course serves as a helpful, interactive companion to the academic integrity policy and procedures outlined in the Student Policies & Procedures, which contains the policies and procedures that guide academic life at Royal Roads and support our mission as a university.
Course Credits: 0.0

PCOM510: Introduction to Communication Theory

Introduces major perspectives in communication theory. Includes the fundamentals of human communication and a critical examination of the effect of technology on communication.
Course Credits: 3.0

PCOM520: Leveraging Social Media

Explores how to harness social media for stakeholder engagement and other organizational purposes. Includes clarifying the attributes of social media and its impact on the relationship between the organization and its stakeholders, the implications of social media for communication management and interactions with stakeholders, and an overview of the processes, policies, and methodologies to effectively use social media. Includes case studies or discussions on various types of stakeholder engagement, including crowd sourcing, collaboration and open media, as well as issue management and reputation, and social media use in non-profit, government, and for-profit sectors. Takes a strategic perspective (planning and integration with other communication activities) rather than a tactical perspective (how to write for social media, create a blog, etc.).
Course Credits: 3.0

PCOM530: Technology and Interaction

Contextualizes our current digital age in relation to other major advancements in communication history. Drawing on contemporary media theory and academic inquiry, the course investigates how our current media environment modifies our definitions of privacy and the public, civil society, political participation, and culture. Provides practical and strategic knowledge of current trends in digital communication and the continued impact of those trends on social interaction
Course Credits: 3.0

PCOM540: Communication, Culture, and Media

Presents an overview of the historical development of theories and approaches to cultural studies, especially as they interconnect with communication studies. Considers the meaning and production of culture, the culture industry, and various interpretive practices and how mass media has influenced and been influenced by cultural industries.
Course Credits: 3.0

PCOM550: Organizational Communication

Analyzes organizational structures, styles, and systems as they pertain to communication in organizations. Examines how strategic design and implementation of communication systems interact with human and technological factors to impact organizational culture. Considers issues related to emerging technologies, intellectual contributions, and organizational behaviour. Course conducted through case studies, research, and discussions and facilitated by leading organizational communication practitioners.
Course Credits: 3.0

PCOM620: Research in Communication Studies

Provides students with an introduction to the foundations of communication research and to the concepts and procedures of qualitative and quantitative research methodology. Covers strategies for critically assessing published empirical research and discusses the role of epistemological and ontological assumptions in the application of paradigms of knowledge. Reviews issues concerning ethics in research and the function of social values in the process of knowledge construction. Examines research design and logic systems and reviews the process of crafting research proposals.
Course Credits: 3.0

PCOM630: Advanced Research Methods

Provides students with an advanced introduction to qualitative and quantitative research methodology, strategies, data-gathering techniques, and data analysis. Students are introduced to strategies for reporting, representing, performing, and applying research outcomes. Research strategies and methods covered include but are not limited to participatory action research, ethnography, secondary data analysis and literature review, text and discourse analysis, survey design, interviewing, semiotics, focus groups, narrative methods, critical feminist research, decolonizing methodology, and Foucaldian methods. Pre-requisite: PCOM620.
Course Credits: 3.0

PCOM631: Media Production

Introduces the principles, styles, and strategies that characterize the creation and distribution of research-based media into the public sphere. Students practice the mechanics of combining digital photography, video, sound and text into sequentially based options using various styles and channels. Involves working peer-to-peer and with the instructor to analyze, foster and cultivate audiovisual grammars through creative processes.
Course Credits: 3.0

PCOM632: Conflict Analysis and Management

Conflict Analysis and Management (3). Provides a rich exposure to theories and practices of dispute resolution through the eyes of a practicing mediator and empowers the learner to be more effective and secure in responding to conflict. Examines conflict at interpersonal, community, and organizational levels. Concepts of analysis are applied, models of response are learned, and various skills of interpersonal communication are practiced.
Course Credits: 3.0

PCOM633: Strategic Communication Management

Explores effective management of external communication systems and processes in an organizational context. Reference is made to the linkages between all major communication efforts, including engagement, marketing and advertising; however, the emphasis of the course is on public relations, stakeholder relations, and corporate communication. The course focuses on the requisite skill set of corporate communication leaders, including reputation management, crisis management and strategic communication planning. Current trends, such as the use of social media channels, are highlighted. The course is delivered through a combination of case studies, experiential exercises, and interactive lectures designed to provide an opportunity to apply learnings through realistic scenarios and role playing.
Course Credits: 3.0

PCOM635: Communication for Development and Social Change

Examines the historical perspective and contemporary issues, concepts and theories that have influenced the field of development communication since the mid-twentieth century. Focuses on the complex relationships between communication and socioeconomic development and the role that communication plays in promoting (or impeding) social change and development.
Course Credits: 3.0

PCOM640: Communication Policy, Politics and Law

Takes as its premise the political and ideological nature of communication, media and culture. Surveys classic and contemporary sources, themes and debates in the academic communication literature as these relate to disciplinary subfields such as policy, political economy, political communication, technology studies, cultural economics, law and ethics, and as they manifest in the interpersonal, print, broadcast, and telecommunications realms. Learners explore topics ranging from trans-national and state-level concerns to civil society; from electoral politics to those of social movements and countercultures; and from major policy documents and regulatory bodies in Canada and abroad to issues like terrorism and propaganda, privacy and surveillance, digital media and intellectual property that test the capacity of policymakers.
Course Credits: 3.0

PCOM660: Research Paper

Constitutes a substantial written examination of a topic relevant to the study of communication. May include replication of relevant studies, application of knowledge to the field, development of instructional practices or resources, evaluations of practices or resources, critical essays, critical analyses of problems or issues, policy analysis or development, creative works, documentary work, and other types of projects negotiated with the instructor and based on publicly available data. Optimum length for a research paper is 30 to 40 pages or 9,000 to 12,000 words (300 words per page) and should involve approximately 200 hours of effort by the student. Pre-requisites: PCOM630, PCOM620
Course Credits: 6.0

PCOM661: Thesis

The thesis is the written product of a systematic study of a significant research topic in communication. The thesis identifies the topic, states the hypothesis or research question, identifies major assumptions, explains the significance of the undertaking, sets forth the sources for and methods of gathering information, analyzes the data, and offers a conclusion or recommendation based on the data and theoretical framing. The finished thesis evidences originality, critical and independent thinking, appropriate organization and format, and thorough documentation. The thesis should constitute approximately 400 hours of learner effort.
Course Credits: 12.0