Courses

COMMOTI: Bridge to Communication

Prepares students for a successful launch into their learning journey at Royal Roads University by offering a fully-online introduction to the program and the School of Communication and Culture. Provides overview of the program and course options and introduces students to the RRU technology platforms. Creates opportunity for students to meet and get to know one another in a virtual setting.
Credits: 0.0

IICS515: Intercultural and International Communication Theory

Introduces contemporary and classic theories of intercultural communication, international communication, cross-cultural communication and development communication. Provides an overview of the development of these fields of study and introduces students to leading theorists. Immerses students in discussion of applicability of theoretical frameworks in professional and personal settings.
Credits: 3.0

IICS551: Organizational Communication and Culture

Analyzes organizational structures and management styles with a focus on culture. Considers areas of organizational communication such as crisis management, corporate image, identity, and reputation, organizational culture and culture change, leadership theories, social relationships and networks, communication audits, power and control in organizational life, conflict in organizations, ethics and values, and corporate social responsibility. Conducted through interactive lectures, case studies, discussions, and applied activities such as role playing and team presentations.
Credits: 3.0

IICS560: Communication in an International Context

Examines communication between divergent cultural value systems, across ethnic, racial, social, economic, and cultural barriers and how differing levels of technological adaptation and unequal power configurations affect intercultural and international communication. Considers the relation between information technology and the growth of global media systems and multinational corporations. Students analyze the role and significance of the rapid growth of multinational communication industries in shaping the modern world, with particular emphasis on the relationship between technology and the structures of power and control.
Credits: 3.0

IICS565: Media Relations in a Global Context

Explores and analyses media relations and how globalization and glocalization, have impacted the media industry. Introduces students to media relations strategies and tactics (including broadcast, print, and social media), as well as media cultures, comparative mass media systems, freedom of the press, cultural norms, and ethics and issues such as paying journalists as well as aspects of media law, and media policy.
Credits: 3.0

IICS570: Public Affairs and Advocacy

Introduces students to the role that lobbying and advocacy play in influencing governmental decision making. Explores both the theories and practice of lobbying with a focus on strategies and activities of effective public affairs and advocacy campaigns. This course will provide both a clear understanding of the key government stakeholders and their role in policy decisions and the evolving frameworks that regulate a lobbyist’s activities. Conducted through lectures, case studies, and applied activities such as developing a public affairs and advocacy plan.
Credits: 3.0

IICS575: Social Marketing

Capstone course that introduces students to social marketing, an approach that uses commercial marketing principles and techniques to generate positive social and behavioural change. It enhances students’ capabilities to identify, and build relationship with stakeholders, to apply social diffusion processes to accelerate adoption of new behaviours, and to critically reflect upon social issues and their impact or reach via various media. This course provides students with a clear understanding of how we can effectively design, facilitate and evaluate social marketing programs that address a wide range of societal and community-based issues and goals. Through campaign analysis, planning and design, this course equips students with a critical mindset to analyze and creatively address complex social problems and hands on, practical skills to implement concepts learned.
Credits: 3.0

IICS605: Public Culture

Examines the cultural turn and its significance in the social sciences. Surveys how with the cultural turn the concept of culture has changed in content and relevance and has begun to occupy a prominent role in public discourse. Examines the cultural interrelations between social, political, and economic structures, patterns of everyday interaction, and systems of meaning-making. Reviews influential emerging interdisciplinary literature and examines substantive issues such as space and place, collective memory, material culture, consumer culture, media culture, culture and nation, modernity and postmodermity, cultural flows and networks, colonialism and postcolonialism, race and ethnicity, gender and sex, cultural property, muilticulturalism, identity, performance, art, and technology. Utilizes knowledge mobilization technologies to take an active role in the transformation of public culture.
Credits: 3.0

IICS615: Sport for Society

Challenges students to critically examine the ways communication and sport interact to influence culture and leverage social change within the context of journalistic reporting, sports public relations campaigns, social media outreach, sport policy, sport event planning and promotion, and sport for peace and development. Introduces and applies theoretical frameworks through experiential, case study, and team based learning activities. Analyzes sport’s social, cultural, political, and economic significance in our present globalized and commercialized society.
Credits: 3.0

IICS625: Communication for Health and Well-being

Offers a holistic survey on current developments in communication studies with emphasis on physical, mental, spiritual, relational, and environmental well being in different communities and cultures. Deepens student understanding of ideas, research and practice related to public health disparities, provider-patient communication, social ecology of illness, health communication, e-health, public discourse and controversy on medicine, health, and environmental issues, and religion and health beliefs.
Credits: 3.0

IICS630: Advanced Research Methods

Provides students with an advanced introduction to qualitative and quantitative research methodology, strategies, data-gathering techniques, and data analysis. Students are introduced to strategies for reporting, representing, performing, and applying research outcomes. Research strategies and methods covered include but are not limited to participatory action research, ethnography, secondary data analysis and literature review, text and discourse analysis, survey design, interviewing, semiotics, focus groups, narrative methods, critical feminist research, decolonizing methodology, and Foucaldian methods.
Credits: 3.0

IICS635: Communication for Development and Social Change

Course description not available
Credits: n/a

IICS638: Contemporary Issues in Communication

Leads students in an in-depth analysis of a current topic of social, cultural, or political perspective from a communication perspective. Students will gain a concrete understanding of the dynamic and contextual nature of communication challenges in the areas of intercultural and/or international communication.
Credits: 3.0

IICS672: Global Politics and International Relations

Introduces students to the evolution of global society and to the major theories and concepts of international relations. Examines the main structures, processes, and actors that shape global politics. Raises awareness of different international issues and problems of both historical and contemporary significance. Examines the impact of globalization, viewed as system, on social change and on political communities.
Credits: 3.0

IICS680: Internship

Guides students in applying theoretical knowledge and professional skills in a supervised, professional, domestic, or international context relevant to their program of study. Brings classroom learning, theoretical concepts, and academic literature together with practical learning, insights from the field of practice, and application of skills. Pre-requisite: RRU IICSIP Internship and Career Management Course offered through the Work Integrated Learning Office.
Credits: 6.0

IICSIP: Internship Preparation

Course description not available
Credits: n/a

ITAI: Introduction to Academic Integrity

Course description not available
Credits: n/a

PCOM620: Research in Communication Studies

Provides students with an introduction to the foundations of communication research and to the concepts and procedures of qualitative and quantitative research methodology. Covers strategies for critically assessing published empirical research and discusses the role of epistemological and ontological assumptions in the application of paradigms of knowledge. Reviews issues concerning ethics in research and the function of social values in the process of knowledge construction. Examines research design and logic systems and reviews the process of crafting research proposals.
Credits: 3.0

PCOM633: Strategic Communication Management

Explores effective management of external communication programs in a business context. Reference is made to the linkages between all major communication efforts, including marketing and advertising; however the emphasis of the course is on public relations, stakeholder relations, and corporate communication. The course focuses on the requisite skill set of corporate communication managers, including reputation management, crisis management and strategic communication planning. Current trends, such as the use of social media, are highlighted. The course is delivered through a combination of case studies, in-class exercises and lectures designed to provide an opportunity for applying learnings through realistic scenarios and role playing.
Credits: 3.0

PCOM660: Research Paper

The research paper constitutes a substantial written examination of a topic relevant to the study of communication. Topics need not be original contributions to knowledge, but may constitute exercises in replication of relevant studies, application of knowledge to the field, development of instructional practices or resources, evaluations of practices or resources, critical essays, critical analyses of problems or issues, policy analysis or development, surveys, creative works, documentary work, and other types of projects negotiated with the program director. Research paper projects are restricted to publicly available data. Optimum length for a research paper is 15 to 20 pages (4,000 to 5,000 words) and should constitute approximately 200 hours of effort by the student. Pre-requisites: Advanced Research Methods, PCOM620
Credits: 6.0

TRMN506: Sustainable Tourism Management

Identifies and evaluates best practices in context, processes, skills and resources used in sustainable tourism. Policy, planning, regulations and implementation from government, business and community perspectives are analyzed. Dynamic issues such as global climate change, green tourism planning, environmental impacts of tourism, sustainability goals, performance measurement, capacity building, and funding will be examined and debated through case studies.
Credits: 3.0